定制化字体在企业形象设计中的应用
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摘要
目的对符合企业形象的定制化字体进行研究,更好地传播企业品牌。方法以分析成功案例为基础,厘清定制化字体的概念、功能作用及应用领域,提出定制化字体与企业品牌字体和字体设计的区别,利用字体设计的研究方法对一些企业设计的定制化字体进行研究分析。结论通过比较分析不同的定制化字体,提出了定制化字体的设计原则和定位;通过分析定制化字体在企业形象设计中的应用,得出了定制化字体的重要性以及未来它在品牌设计领域的前景和不足。
The paper aims to study the customized fonts that conform to the corporate image, so as to better disseminate the corporate brand. Based on analysis of successful cases, concept, function and application fields of customized fonts were clarified. The differences between customized fonts and corporate brand fonts and font design were put forward. The customized fonts designed by some enterprises were studied and analyzed with the research methods of font design. By comparing and analyzing different customized fonts, the design principles and positioning of customized fonts are put forward. By analyzing the application of customized fonts in corporate image design, the importance of customized fonts and its future prospects and shortcomings in the field of brand design are obtained.
The paper aims to study the customized fonts that conform to the corporate image, so as to better disseminate the corporate brand. Based on analysis of successful cases, concept, function and application fields of customized fonts were clarified. The differences between customized fonts and corporate brand fonts and font design were put forward. The customized fonts designed by some enterprises were studied and analyzed with the research methods of font design. By comparing and analyzing different customized fonts, the design principles and positioning of customized fonts are put forward. By analyzing the application of customized fonts in corporate image design, the importance of customized fonts and its future prospects and shortcomings in the field of brand design are obtained.
引文
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[3]搜狐.可口可乐设计了新的一款字体[EB/OL].[2019-01-02].http://www.sohu.com/a/216033962_394804.SOHU.Coca-Cola Has Designed a New Font[EB/OL].[2019-01-02].http://www.sohu.com/a/216033962_394804.
[4]王威.品牌形象设计中的字体设计[J].科协论坛,2012(2):104.WANG Wei.Font Design in Brand Image Design[J].Association for Science and Technology Forum,2012(2):104.
[5]黄佳妮.标准字在CIS设计中的应用研究[J].艺术科技,2010(1):287.HUANG Jia-ni.Application of Standard Words in CISDesign[J].Art and Technology,2010(1):287.
[6]威锋网.字体的意义:腾讯发布了只有腾讯能用的腾讯字体[EB/OL].[2019-01-04].http://tech.ifeng.com/a/20171116/44763610_0.shtml.Weifeng Net.The Meaning of the Font is Tencent Has Released the Tencent Font[EB/OL].[2019-01-04].http://tech.ifeng.com/a/20171116/44763610_0.shtml.
[7]李娟.从企业换标看品牌标志及视觉形象的设计趋势[J].包装工程,2012,33(1):31-35.LI Juan.Look at the Design Trend of Brand Logo and Visual Identity from the Perspective of Enterprise Logo[J].Packaging Engineering,2012,33(1):31-35.
[8]设计.汉仪字库发布阿丽达黑体[EB/OL].[2019-01-04].http://www.sohu.com/a/205682828_441347.DESIGN.HanYi Character Library Release ALIDAAlida Bold Font[EB/OL].[2019-01-04].http://www.sohu.com/a/205682828_441347.
[9]沈艳.品牌形象发展维度下的字体设计流变[D].杭州:浙江工商大学,2011.SHEN Yan.The Development of Font Design in the Dimension of Brand Image Development[D].Hangzhou:Zhejiang Gongshang University,2011.
[10]王磊.品牌策略下的字体设计[J].传媒论道,2012(1):118.WANG Lei.The Font Design Brand Strategy[J].Media on road,2012(1):118.
[2]设计.IBM推出首套字体,想用它表达人和机器之间的关系[EB/OL].(2017-11-14)[2019-01-02].http://www.sohu.com/a/204328573_413981.DESIGN.IBM Launch the First Set of Typefaces to Express the Relationship Between People and Machines[EB/OL].(2017-11-14)[2019-01-02].http://www.sohu.com/a/204328573_413981.
[3]搜狐.可口可乐设计了新的一款字体[EB/OL].[2019-01-02].http://www.sohu.com/a/216033962_394804.SOHU.Coca-Cola Has Designed a New Font[EB/OL].[2019-01-02].http://www.sohu.com/a/216033962_394804.
[4]王威.品牌形象设计中的字体设计[J].科协论坛,2012(2):104.WANG Wei.Font Design in Brand Image Design[J].Association for Science and Technology Forum,2012(2):104.
[5]黄佳妮.标准字在CIS设计中的应用研究[J].艺术科技,2010(1):287.HUANG Jia-ni.Application of Standard Words in CISDesign[J].Art and Technology,2010(1):287.
[6]威锋网.字体的意义:腾讯发布了只有腾讯能用的腾讯字体[EB/OL].[2019-01-04].http://tech.ifeng.com/a/20171116/44763610_0.shtml.Weifeng Net.The Meaning of the Font is Tencent Has Released the Tencent Font[EB/OL].[2019-01-04].http://tech.ifeng.com/a/20171116/44763610_0.shtml.
[7]李娟.从企业换标看品牌标志及视觉形象的设计趋势[J].包装工程,2012,33(1):31-35.LI Juan.Look at the Design Trend of Brand Logo and Visual Identity from the Perspective of Enterprise Logo[J].Packaging Engineering,2012,33(1):31-35.
[8]设计.汉仪字库发布阿丽达黑体[EB/OL].[2019-01-04].http://www.sohu.com/a/205682828_441347.DESIGN.HanYi Character Library Release ALIDAAlida Bold Font[EB/OL].[2019-01-04].http://www.sohu.com/a/205682828_441347.
[9]沈艳.品牌形象发展维度下的字体设计流变[D].杭州:浙江工商大学,2011.SHEN Yan.The Development of Font Design in the Dimension of Brand Image Development[D].Hangzhou:Zhejiang Gongshang University,2011.
[10]王磊.品牌策略下的字体设计[J].传媒论道,2012(1):118.WANG Lei.The Font Design Brand Strategy[J].Media on road,2012(1):118.