大数据背景下威胁评估对网络隐私顾虑的影响:组织隐私政策的调节
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摘要
大数据环境下用户隐私顾虑日益加深。尝试从用户对威胁的评估以及组织的隐私政策方面研究当下隐私现状,有利于企业在保护个人隐私的前提下更好地发展。基于保护动机理论,实证研究威胁评估、网络隐私顾虑和组织隐私政策(重要性认知)的关系及其作用机理。研究结果表明:威胁评估和组织隐私政策都对网络隐私顾虑起正向影响作用;组织隐私政策作为调节变量,在威胁评估与网络隐私顾虑间的调节作用并不显著,只在威胁评估与隐私控制的关系中起显著反向调节作用。
Big data environment user privacy concerns are deepening. This paper attempts to study the current situation of privacy from the aspects of users' assessment of threats and the privacy policy of the organization, which is conducive to the better development of enterprises under the premise of protecting personal privacy. This paper empirically studies the relationship between threat assessment, network privacy concern and organizational privacy policy(importance cognition) and its mechanism, based on the theory of protective motivation. The results show that, both threat assessment and organizational privacy policy play a positive role in network privacy concerns; as a regulating variable, the organizational privacy policy plays an important role in the adjustment between threat assessment and privacy concerns, but only in the relationship between threat assessment and privacy control.
Big data environment user privacy concerns are deepening. This paper attempts to study the current situation of privacy from the aspects of users' assessment of threats and the privacy policy of the organization, which is conducive to the better development of enterprises under the premise of protecting personal privacy. This paper empirically studies the relationship between threat assessment, network privacy concern and organizational privacy policy(importance cognition) and its mechanism, based on the theory of protective motivation. The results show that, both threat assessment and organizational privacy policy play a positive role in network privacy concerns; as a regulating variable, the organizational privacy policy plays an important role in the adjustment between threat assessment and privacy concerns, but only in the relationship between threat assessment and privacy control.
引文
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[2]MAYER-SCHONBERGER V,CUKIER K.Big data:a revolution that will transform how we live,work,and think[M].Boston:Houghton Mifflin Harcourt,2013.
[3]黄成鹏.大数据时代的个人隐私[D].武汉:华中师范大学,2015.
[4]陈传梅.隐私关注对服务平台消费者采纳行为的影响研究[D].泉州:华侨大学,2015.
[5]周涛,鲁耀斌.隐私关注对移动商务用户采纳行为影响的实证分析[J].管理学报,2010(7):1046-1051.
[6]申琦.中国网民网络信息隐私认知与隐私保护行为研究[M].上海:复旦大学出版社,2015:164-165.
[7]刘百灵,万璐璐,李延晖.网络环境下基于隐私政策的隐私保护研究综述[J].情报理论与实践,2016,39(9):134-139.
[8]王忠.大数据时代个人数据隐私规制[M].北京:社会科学文献出版社,2014.
[9]方滨兴,贾焰,李爱平,等.大数据隐私保护技术综述[J].大数据,2016(1):1-18.
[10]CULNAN M J.“How did they get my name?”An exploratory investigation of consumer attitudes toward secondary information use[J].MIS Quarterly,1993,17(3):341-364.
[11]张玥,朱庆华.国外信息隐私研究述评[J].图书情报工作,2014,58(13):140-148.
[12]朱侯.社交媒体用户隐私关注的心理机制研究[J].图书情报知识,2016(2):75-82.
[13]HONG W,THONG J Y L.Internet privacy concerns:an integrated conceptualization and four empirical studies[J].MISQuarterly,2013,37(1):275-298.
[14]杨姝,王渊,王刊良.互联网环境中适合中国用户的隐私关注量表研究[J].情报杂志,2008,27(10):3-7.
[15]ROGERS R W A.Protection theory of fear appeals and attitude change[J].Journal of Psychology,1983,91:93-114.
[16]LI Y.Theories in online information privacy research:a critical review and an integrated framework[J].Decision Support Systems,2012,54(1):471-481.
[17]CLAAR C L.The adoption of computer security:an analysis of home personal computer user behavior using the health belief model[M].Logan:Utah State University,2011.
[18]LEE D,LAROSE R,RIFON N.Keeping our network safe:a model of online protection behaviour[J].Behaviour&Information Technology,2008,27(5):445-454.
[19]陈小燕.网络安全环境下隐私关注对消费者购买意愿的影响研究:基于品牌忠诚的中介作用分析[J].价格理论与实践,2015(12):170-172.
[20]BéLANGER F,CROSSLER R E.Privacy in the digital age:a review of information privacy research in information systems[J].MISQuarterly,2011,35(4):1017-1042.
[21]魏志强,康密军,贾东宁,等.普适计算隐私保护策略研究[J].计算机学报,2010,33(1):128-138.
[22]CRANOR L F,GUDURU P,ARJULA M.User interfaces for privacy agents[J].ACM Transactions on Computer-Human Interaction(TOCHI),2006,13(2):135-178.
[23]AWAD N F,KRISHNAN M S.The personalization privacy paradox:an empirical evaluation of information transparency and the willingness to be profiled online for personalization[J].MISQuarterly,2006,30(1):13-28.
[24]谈咏梅,钱小平.中国网站隐私保护政策完善之建议[J].现代情报,2006,26(1):215-217.
[25]齐爱民.拯救信息社会中的人格[M].北京:北京大学出版社,2009:45-50.
[26]安宓.基于感知控制视角的网络隐私忧虑实证研究[J].广西民族大学学报(自然科学版),2014,20(3):75-80.
[27]CULNAN M J,ARMSTRONG P K.Information privacy concerns,procedural fairness,and impersonal trust:an empirical investigation[J].Organization Science,1999,10(1):104-115.
[28]申琦.我国网站隐私保护政策研究:基于49家网站的内容分析[J].新闻大学,2015(4):43-50.
[29]闫明英,包东肖.综合性门户网站用户隐私政策比较分析[J].创新科技,2016(6):85-87.