无人超市顾客群体分析研究——基于2018年北京地区调查数据
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摘要
本文通过交叉分析、卡方检验、相合性检验,说明男性相对女性对无人超市的了解程度更高;年轻人相对老年人更加了解无人超市;学历越高越愿意去光顾体验无人超市;月收入越高也越愿意去光顾体验无人超市。通过建立二项logistic回归和多项有序回归模型,说明人们的收入高低是影响其是否接触无人超市的显著影响因素,收入越高,其接触无人超市的概率也会显著的增大。
Through cross-analysis, chi-square test and consistency test, this paper shows that males have a higher understanding of unmanned supermarkets than females; young people know more about unmanned supermarkets than older people; the higher the education and the monthly income of people, the more willing to go to experience unmanned supermarkets. By establishing binomial logistic regression and multiple ordered regression models, it is shown that people's income is a significant factor affecting their exposure to unmanned supermarkets. The higher the income, the higher the probability of contact with unmanned supermarkets.
Through cross-analysis, chi-square test and consistency test, this paper shows that males have a higher understanding of unmanned supermarkets than females; young people know more about unmanned supermarkets than older people; the higher the education and the monthly income of people, the more willing to go to experience unmanned supermarkets. By establishing binomial logistic regression and multiple ordered regression models, it is shown that people's income is a significant factor affecting their exposure to unmanned supermarkets. The higher the income, the higher the probability of contact with unmanned supermarkets.
引文
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[3] 袁帅.无人超市科技颜值新担当[J].小康,2018(1):46-47.
[4] 张仲超. 上海“缤果盒子”暂停营业无人超市落地仍存痛点[N].中国商报,2017-07-19(6).
[5] 席悦.无人超市受热捧仍有痛点待解[J].中国物流与采购,2018(4):46-47.
[6] 杜均起.无人超市热捧后需冷思考[N].法制日报,2017-08-13(2).
[7] 曲晓丽.无人超市迎来集体爆发期[N].国际商报,2017-09-11(3).
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[9] 何晓群. 多元统计分析(第三版).[M].北京:中国人民大学出版社,2015.
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