关于名言“不做总统,就做广告人”的考据
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摘要
本文对广告界广为流传的"不做总统,就做广告人"的名言进行了考据工作,大量证据表明该名言实属讹传。这一工作的价值在于厘清了广告史的一个基本事实,破除了一个影响甚广的讹传名言。
This article investigates the source and variations of the famous quote in the advertising domain," To be a president, or to be an advertising man." The evidence shows that it is a misquotation. This investigation clarifies a fact in advertising history and breaks a popular and influential myth.
This article investigates the source and variations of the famous quote in the advertising domain," To be a president, or to be an advertising man." The evidence shows that it is a misquotation. This investigation clarifies a fact in advertising history and breaks a popular and influential myth.
引文
1[美]大卫·奥格威著,赖东明译,《一个广告人的自白》,台北:晨钟书局,1973年
2 Ogilvy David,Patrick Horgan,Confessions of an advertising man,New York:Atheneum,1963
3[美]杰弗里·库鲁圣,阿瑟·舒尔茨著,王晓鹂译,《不做总统就做广告人--“现代广告之父”拉斯克尔和他创造的广告世纪》,中信出版社,2012年
4 Jeffrey L.Cruikshank,Arthur W.Schultz,The Man Who Sold America:The Amazing(but True!)Story of Albert D.Lasker and the Creation of the Advertising Century,Harvard Business Review Press;First Edition,August 12,2010
5[美]阿尔伯特·拉斯克尔著,焦向军、韩骏译,《拉斯克尔的广告历程》,北京:新华出版社,1998年
6 Albert Lasker,The Lasker Story:As He Told it,NTC Business Books,1995
[1]金俊彦,《不做总统,就做广告人》,《博览群书》,1995年6月
[2]陈淑华,《如果你是总统的抬轿人》,《广告杂志》,1995年11月
[3]李光斗,《仅次于总统的职业》,广州出版社,1996年
[4]大卫·奥格威著,林桦译,《一个广告人的自白》,中信出版社,2010年,186页
[5]Franklin D.Roosevelt,You Cannot Robotize Advertising,Printers'Ink,Vol.155:2,May 14,1931
[6]Franklin D.Roosevelt,Advertising Government,Franklin D.Roosevelt-"The Great Communicator",The Master Speech Files,1898,1910-1945,Series 1:Franklin D.Roosevelt's Political Ascension,File No.432,1931 June 15
[7]Jean Edward Smith,FDR,Random House,2008
2 Ogilvy David,Patrick Horgan,Confessions of an advertising man,New York:Atheneum,1963
3[美]杰弗里·库鲁圣,阿瑟·舒尔茨著,王晓鹂译,《不做总统就做广告人--“现代广告之父”拉斯克尔和他创造的广告世纪》,中信出版社,2012年
4 Jeffrey L.Cruikshank,Arthur W.Schultz,The Man Who Sold America:The Amazing(but True!)Story of Albert D.Lasker and the Creation of the Advertising Century,Harvard Business Review Press;First Edition,August 12,2010
5[美]阿尔伯特·拉斯克尔著,焦向军、韩骏译,《拉斯克尔的广告历程》,北京:新华出版社,1998年
6 Albert Lasker,The Lasker Story:As He Told it,NTC Business Books,1995
[1]金俊彦,《不做总统,就做广告人》,《博览群书》,1995年6月
[2]陈淑华,《如果你是总统的抬轿人》,《广告杂志》,1995年11月
[3]李光斗,《仅次于总统的职业》,广州出版社,1996年
[4]大卫·奥格威著,林桦译,《一个广告人的自白》,中信出版社,2010年,186页
[5]Franklin D.Roosevelt,You Cannot Robotize Advertising,Printers'Ink,Vol.155:2,May 14,1931
[6]Franklin D.Roosevelt,Advertising Government,Franklin D.Roosevelt-"The Great Communicator",The Master Speech Files,1898,1910-1945,Series 1:Franklin D.Roosevelt's Political Ascension,File No.432,1931 June 15
[7]Jean Edward Smith,FDR,Random House,2008