陕西三大区域国内游客安全感知实证研究——基于旅游感知安全指数模型
|
摘要
安全感是游客出游决策的重要影响因素,是旅游目的地游客印象的晴雨表.选取陕西关中、陕北和陕南三大区域的著名旅游景区为调查对象,通过对来陕国内旅游者随机抽查及大量问卷的取证,获得各区域第一手旅游安全调研资料,综合运用旅游感知安全指数比较分析游客对陕西三大区域旅游安全的感知现状,结果显示:陕西三大区域中,旅游者对陕南旅游区感到最安全,对陕北旅游安全基本满意,对关中旅游感到最不安全.针对调查现状和存在问题提出发展对策,从而为陕西旅游业健康快速发展提供实证案例.
Sense of security is not only a very influential factor in travel decision-making but also the"barometer"of tourist destination with tourists' impression. Selecting the famous scenic spots of three areas which refer toShaanxi central plain,north of Shaanxi and south of Shaanxi as the investigation object. We obtain the firsthandresearch data with each area of tourism security form a great deal of questionnaire surveys and random inspections.From a comparative angle this paper finds tourism apperceive security index analyses tourists' sense of securitystatus of three areas in Shaanxi. Overall we find that tourists feel the most insecure area is Shaanxi central plain andfollowing by north of Shaanxi and south of Shaanxi. We analyze the existing surveys and problems existing at presentand put forward the developmental strategies which provide the empirical case to speed up the healthy developmentof Shaanxi tourism.
Sense of security is not only a very influential factor in travel decision-making but also the"barometer"of tourist destination with tourists' impression. Selecting the famous scenic spots of three areas which refer toShaanxi central plain,north of Shaanxi and south of Shaanxi as the investigation object. We obtain the firsthandresearch data with each area of tourism security form a great deal of questionnaire surveys and random inspections.From a comparative angle this paper finds tourism apperceive security index analyses tourists' sense of securitystatus of three areas in Shaanxi. Overall we find that tourists feel the most insecure area is Shaanxi central plain andfollowing by north of Shaanxi and south of Shaanxi. We analyze the existing surveys and problems existing at presentand put forward the developmental strategies which provide the empirical case to speed up the healthy developmentof Shaanxi tourism.
引文
[1]马斯洛.动机与人格[M].许金声,等,译.北京:华夏出版社,1987.
[2]郑向敏.旅游安全学[M].北京:中国旅游出版社,2003.
[3]Yang C L,Vikneswaran Naira.Risk perception study in tourism:Are we really measuring perceived risk[J].Procedia-Social and Behavioral Sciences,2014,124:322-327.
[4]詹丽,梅雪,黄蓉.旅游目的地风险管理研究综述[J].旅游研究,2013,5(1):7-14.
[5]李艳,严艳,贠欣.赴西藏旅游风险感知研究——基于风险放大效应理论模型[J].地域研究与开发,2014,33(3):97-101.
[6]吴国清.国内外旅游风险感知研究评述[J].社会科学家,2015,224(12):83-87.
[7]邹永广,郑向敏.旅游目的地游客安全感形成机理实证研究[J].旅游学刊,2014,29(3):84-90.
[8]徐晖,许守任,王睿智.消费者旅游感知风险维度识别及差异分析[J].旅游学刊,2013,28(12):71-80.
[9]邹巧柔,谢朝武.旅游者安全行为:研究源起与国内近十年研究述评[J].旅游学刊,2013,28(7):109-117.
[10]吴必虎,王晓,李咪咪.中国大学生对旅游安全的感知评价研究[J].桂林旅游高等专科学校学报,2001,12(3):62-68.
[11]陈金华,何巧华.基于旅游者感知的海岛旅游安全实证研究[J].中国海洋大学学报:社会科学版,2010(2):38-42.
[12]樊守伟,严艳,张少杰.背包客秦岭山地旅游感知风险研究[J].河南科学,2013,31(8):1322-1327.
[13]刘宏盈,马耀峰.基于旅游感知安全指数的旅游安全研究——以我国六大旅游热点城市为例[J].干旱区资源与环境,2008,22(1):118-121.
[14]拓庆阳.陕西省旅游资源禀赋及开发的区域差异评价[D].咸阳:西北农林科技大学,2012.
[15]郝凤娇,王东红.陕西省A级景区空间组织与优化研究[J].河南科学,2014,32(8):1670-1673.
[16]陶盈科,吴成基,彭永祥.陕北旅游资源的整合分析研究[J].干旱区资源与环境,2008,22(2):191-196.
[17]张景群,苟小东,吕淑杰,等.陕南生态旅游发展战略基础研究(I)——陕南生态旅游资源及发展优势[J].西北林学院学报,2004,19(3):175-178.
[18]李胜利,顾韬.基于游客体验的民俗旅游资源开发模式研究——以陕西关中地区为例[J].干旱区资源与环境,2009,23(11):139-144.
[19]邹永广.旅游目的地游客安全感测评研究[D].厦门:华侨大学,2012.
[20]王兴琼.游客安全感知对其目的地选择的影响研究述评[J].旅游论坛,2009,2(4):485-489.
[21]吴姗姗,吴晋峰,王云弟,等.城市形象对旅游目的地形象的影响——以西安留学生为例[J].河南科学,2014,32(9):1929-1934.
[2]郑向敏.旅游安全学[M].北京:中国旅游出版社,2003.
[3]Yang C L,Vikneswaran Naira.Risk perception study in tourism:Are we really measuring perceived risk[J].Procedia-Social and Behavioral Sciences,2014,124:322-327.
[4]詹丽,梅雪,黄蓉.旅游目的地风险管理研究综述[J].旅游研究,2013,5(1):7-14.
[5]李艳,严艳,贠欣.赴西藏旅游风险感知研究——基于风险放大效应理论模型[J].地域研究与开发,2014,33(3):97-101.
[6]吴国清.国内外旅游风险感知研究评述[J].社会科学家,2015,224(12):83-87.
[7]邹永广,郑向敏.旅游目的地游客安全感形成机理实证研究[J].旅游学刊,2014,29(3):84-90.
[8]徐晖,许守任,王睿智.消费者旅游感知风险维度识别及差异分析[J].旅游学刊,2013,28(12):71-80.
[9]邹巧柔,谢朝武.旅游者安全行为:研究源起与国内近十年研究述评[J].旅游学刊,2013,28(7):109-117.
[10]吴必虎,王晓,李咪咪.中国大学生对旅游安全的感知评价研究[J].桂林旅游高等专科学校学报,2001,12(3):62-68.
[11]陈金华,何巧华.基于旅游者感知的海岛旅游安全实证研究[J].中国海洋大学学报:社会科学版,2010(2):38-42.
[12]樊守伟,严艳,张少杰.背包客秦岭山地旅游感知风险研究[J].河南科学,2013,31(8):1322-1327.
[13]刘宏盈,马耀峰.基于旅游感知安全指数的旅游安全研究——以我国六大旅游热点城市为例[J].干旱区资源与环境,2008,22(1):118-121.
[14]拓庆阳.陕西省旅游资源禀赋及开发的区域差异评价[D].咸阳:西北农林科技大学,2012.
[15]郝凤娇,王东红.陕西省A级景区空间组织与优化研究[J].河南科学,2014,32(8):1670-1673.
[16]陶盈科,吴成基,彭永祥.陕北旅游资源的整合分析研究[J].干旱区资源与环境,2008,22(2):191-196.
[17]张景群,苟小东,吕淑杰,等.陕南生态旅游发展战略基础研究(I)——陕南生态旅游资源及发展优势[J].西北林学院学报,2004,19(3):175-178.
[18]李胜利,顾韬.基于游客体验的民俗旅游资源开发模式研究——以陕西关中地区为例[J].干旱区资源与环境,2009,23(11):139-144.
[19]邹永广.旅游目的地游客安全感测评研究[D].厦门:华侨大学,2012.
[20]王兴琼.游客安全感知对其目的地选择的影响研究述评[J].旅游论坛,2009,2(4):485-489.
[21]吴姗姗,吴晋峰,王云弟,等.城市形象对旅游目的地形象的影响——以西安留学生为例[J].河南科学,2014,32(9):1929-1934.