我国体育彩票区域发展特征与战略探索
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摘要
采用文献资料法等,对我国体育彩票区域发展特征进行研究。分析发现:我国体育彩票呈现区域销量发展不平衡、销量区域增长分化态势加剧、重点游戏成为体育彩票销售的重要增长极、销售增长区域地位变化显现等特征;体育彩票发展存在区域发展协调机制建设不足、空间转换认识不够、分类定位设计不清、产品服务创新不高等不足。提出发展战略:设计体育彩票区域协调发展新机制,以优化销售格局;识别战略区域,以抓住崛起区域体育彩票发展新机遇;面向各地的现实基础,实施体育彩票发展分类新策略;全面实施彩票发展创新战略,提升体育彩票区域发展能级等。
Based on the literature reviews, this paper analyzes the basic characteristics of China's sports lottery regional development. The analysis shows that China's sports lottery presents characteristics in the following aspects: there is an imbalanced development of sales conditions and the sales rates' grow differently among regions. The key events turn out to be an important symbol that influences the growths and changes. The problems include insufficient regional construction coordination mechanism and lack of understanding on space conversion, unclear classification and positioning design, and low product and service innovation. Strategies: create new mechanism for sports lottery to promote sales rate; seize opportunities for development by identifying strategic regions; implement new strategy for the development of sports lottery based on the realistic basis of each place; implement the lottery development in an all-round way to enhance the development strategy of the sports lottery regional development level.
Based on the literature reviews, this paper analyzes the basic characteristics of China's sports lottery regional development. The analysis shows that China's sports lottery presents characteristics in the following aspects: there is an imbalanced development of sales conditions and the sales rates' grow differently among regions. The key events turn out to be an important symbol that influences the growths and changes. The problems include insufficient regional construction coordination mechanism and lack of understanding on space conversion, unclear classification and positioning design, and low product and service innovation. Strategies: create new mechanism for sports lottery to promote sales rate; seize opportunities for development by identifying strategic regions; implement new strategy for the development of sports lottery based on the realistic basis of each place; implement the lottery development in an all-round way to enhance the development strategy of the sports lottery regional development level.
引文
[1]2018中国体育彩票健康发展销售2869.16亿[EBOL].[2019-03-11].http://www.xinhuanet.com caipiao/2019-01/03/c_1123940308.htm.
[2]顾春光,霍国庆.区域战略规划质量保证核心机制研究--基于扎根理论的我国省级十二五规划实证研究[J].中国软科学,2016(6):73-79.
[3]程必定.区域战略升级推进空间结构转型[J].区域经济评论,2015(4):24-26.
[4]王颖.共生视域下高校与区域战略新兴产业发展[J].教育与职业,2014(35):23-25.
[5]张海莹,戴卫华,李国平.区域战略产业选择研究[J].科技进步与对策,2011,28(2):69-73.
[6]朱小龙.体育彩票与城市发展的互动研究[D].苏州:苏州大学,2013.
[7]胡穗华,吴贞选.体育彩票品牌个性感知对购买体育彩票意愿的影响研究--以广东省为例[J]体育科学,2012,32(6):25-32.
[8]朱爱民,谭晔茗.我国体育彩票管理体制的分析与思考[J].上海经济研究,2008(7):26-32,48.
[9]李刚.对当前我国体育彩票业社会福利效应的评价[J].体育科学,2008(10):32-40.
[10]聂丽芳,李海.体育彩票机构社会责任履行对彩民消费行为的影响研究[J].天津体育学院学报,2015,30(6):474-479.
[11]李英.体育彩票消费者行为研究[J].西安体育学院学报,2003(2):25-27.
[2]顾春光,霍国庆.区域战略规划质量保证核心机制研究--基于扎根理论的我国省级十二五规划实证研究[J].中国软科学,2016(6):73-79.
[3]程必定.区域战略升级推进空间结构转型[J].区域经济评论,2015(4):24-26.
[4]王颖.共生视域下高校与区域战略新兴产业发展[J].教育与职业,2014(35):23-25.
[5]张海莹,戴卫华,李国平.区域战略产业选择研究[J].科技进步与对策,2011,28(2):69-73.
[6]朱小龙.体育彩票与城市发展的互动研究[D].苏州:苏州大学,2013.
[7]胡穗华,吴贞选.体育彩票品牌个性感知对购买体育彩票意愿的影响研究--以广东省为例[J]体育科学,2012,32(6):25-32.
[8]朱爱民,谭晔茗.我国体育彩票管理体制的分析与思考[J].上海经济研究,2008(7):26-32,48.
[9]李刚.对当前我国体育彩票业社会福利效应的评价[J].体育科学,2008(10):32-40.
[10]聂丽芳,李海.体育彩票机构社会责任履行对彩民消费行为的影响研究[J].天津体育学院学报,2015,30(6):474-479.
[11]李英.体育彩票消费者行为研究[J].西安体育学院学报,2003(2):25-27.