基于中国古代诗词意境的产品叙事设置步骤探索

详细信息    查看全文 | 推荐本文 |

英文篇名：Product Narrative Setting Steps Based on Artistic Conception of Ancient Chinese Poetry 作者：王年文 ; 梁尧尧 英文作者：WANG Nian-wen;LIANG Yao-yao;Yanshan University; 关键词：中国古代诗词 ; 叙事设置 ; 产品叙述 ; 叙事主题 英文关键词：ancient Chinese poetry;;narrative setting;;product description;;narrative theme 中文刊名：BZGC 英文刊名：Packaging Engineering 机构：燕山大学; 出版日期：2019-05-20 出版单位：包装工程 年：2019 期：v.40;No.400 基金：2017年度河北省社会科学基金项目(HB17YS024) 语种：中文; 页：BZGC201910033 页数：5 CN：10 ISSN：50-1094/TB 分类号：181-185

摘要

目的创建一种叙述中国古代诗词意境的产品的设计方法,使通过借鉴该方法设计的产品能够引起使用者对于相应的诗词意境的共鸣,为其提供感情寄托,从而达到理想的产品效益——商业价值的实现与中国传统文化的弘扬。方法基于已有的产品叙事设置方法与流程,分析与判断中国古代诗词意境作为叙事主题的可行性,制定一种专用于中国古代诗词意境表达的产品叙事设置步骤:确立诗词与主题分析—载体产品形式选择—主题文本向叙述文本的转化—产品物化设计。结论中国古代诗词意境作为叙事主题文本来源是可行的。该设计方法一方面在一定程度上满足了相关设计需求,另一方面扩展了产品叙事设置的主题选择空间,为以后的专题设计提供了设计步骤参考。
        The paper aims to create a product design method that describes the artistic conception of ancient Chinese poetry, so that the product designed with this method can arouse users' sympathy for the corresponding poetry artistic conception and provide emotional sustenance for them, so as to achieve the desired product benefit--realization of commercial value and promotion of Chinese traditional culture. The feasibility of the artistic conception of ancient Chinese poetry as a narrative theme was analyzed and judged based on existing method and process of product narrative setting. A specific product narrative setup procedure to express the artistic conception of ancient Chinese poetry was formulated:establishing poetry and analyzing theme –selecting form of carrier product ion--transforming from theme text to narrative text – designing product materialization. The artistic conception of ancient Chinese poetry is feasible to be taken as the source of narrative theme. On one hand, the design method satisfies relevant design requirements to a certain extent;on the other hand, it extends the theme selection space of product narrative setting, and provides a reference for design steps for future special design.

引文

[1]张宗登,鲁经文.基于地域文化主题的产品叙事设计研究[J].包装工程,2016,37(24):34-38.ZHANG Zong-deng,LU Jing-wen.Product Narrative Design Based on Regional Cultural Themes[J].Packaging Engineering,2016,37(24):34-38.
    [2]郑皓华,齐瑞文.基于叙事设计的办公产品情趣化设计研究[J].包装工程,2014,35(20):118-121.ZHENG Hao-hua,QI Rui-wen.The Temperament Design of Office Products Based on the Narrative Design[J].Packaging Engineering,2014,35(20):118-121.
    [3]冯乙.论产品使用方式及其造型概念设计[J].装饰2006(12):13.FENG Yi.On the Use of Product and its Concept Design of Form[J].Zhangshi,2006(12):13.
    [4]卢健攀,张宇红.基于用户情境体验的叙事设计方法研究[J].艺术与设计,2011,2(10):117-119.LU Jian-pan,ZHANG Yu-hong.The Study of Design Method of Narrative Based on the User Experience Situation[J].Art and Design,2011,2(10):117-119.
    [5]李大西.古典诗词意境建构的常用技法[J].美与时代,2015(8):33-35.LI Da-xi.The Common Techniques for the Construction of the Artistic Conception of Classical Poetry[J].Beauty and Times,2015(8):33-35.
    [6]李贤民.中国古代诗词的意境[J].学习论坛,1994(12):36-37.LI Xian-min.The Artistic Conception of Ancient Chinese Poetry[J].Tribune of Study,1994(12):36-37.
    [7]李红心.论中国古典诗词意境的美学特征[J].中州学刊,2008(5):275-276.LI Hong-xin.On the Aesthetic Characteristics of the Artistic Conception of Chinese Classical Poetry[J].Academic Journal of Zhongzhou,2008(5):275-276.
    [8]沈冠东.叙事设计的方法论思考[J].盐城师范学院学报,2016,36(03):86-89.SHEN Guan-dong.Methodology of Narration Design[J].Journal of Yancheng Teachers University,2016,36(03):86-89.
    [9]胡作友,杨莉.评价理论视角下《如梦令》英译文的对比分析[J].合肥工业大学学报,2015,29(01):71-77.HU Zuo-you,YANG Li.A Comparative Study of English Translations of Ru Meng Ling in Light of Appraisal Theory[J].Journal of Hefei University of Technology2015,29(01):71-77.
    [10]周建华.再度审视李清照词的艺术特色[J].赤峰学院学报,2005(5):61-62.ZHOU Jian-hua.Reexamination of the Artistic Features of Li Qingzhao's Poetry[J].Journal of Chifeng University,2005(5):61-62.