新零售时代电子商务推动农产品流通体系转型升级的机理研究及实施路径
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摘要
分析我国农产品流通的发展现状、模式和瓶颈,目前我国农产品流通不仅存在着进出壁垒高、流通效率低、技术水平落后等内在动力方面的问题,还受到信息技术高速发展、消费者个性化需求不断提高等外在动力的影响,这两大方面共同驱动着传统农产品流通产业转型升级。分别从技术的创新与扩散、资本的集中与输出构建分析模型,深入分析新零售时代电子商务推动传统农产品流通转型升级的作用机理,提出应当充分利用大数据资源实现精准化服务,不断完善相关标准和法规,推动新时代农产品流通的规范化、标准化管理,在此基础上拓宽高价值的农产品流通渠道。
This paper analyzes the current situation, mode and bottleneck of agricultural products circulation in China. At present, there are not only some problems in the circulation of agricultural products, such as high barriers to entry and exit, low circulation efficiency, backward technical level, etc, it is also influenced by the rapid development of information technology and the increasing demand of consumers, these two aspects together drive the transformation and upgrading of traditional agricultural products circulation industry. This paper builds an analytical model from the innovation and diffusion of technology, concentration and output of capital, analyzes the mechanism of electronic commerce promoting the traditional agricultural product circulation transformation and upgrading in the new retail era. The paper proposes that, we should make full use of big data's resources to realize precision service, improve the relevant standards and regulations, promote the standardization and standardization management of agricultural products circulation in the new era, and broaden the circulation channels of high value agricultural products on this basis.
This paper analyzes the current situation, mode and bottleneck of agricultural products circulation in China. At present, there are not only some problems in the circulation of agricultural products, such as high barriers to entry and exit, low circulation efficiency, backward technical level, etc, it is also influenced by the rapid development of information technology and the increasing demand of consumers, these two aspects together drive the transformation and upgrading of traditional agricultural products circulation industry. This paper builds an analytical model from the innovation and diffusion of technology, concentration and output of capital, analyzes the mechanism of electronic commerce promoting the traditional agricultural product circulation transformation and upgrading in the new retail era. The paper proposes that, we should make full use of big data's resources to realize precision service, improve the relevant standards and regulations, promote the standardization and standardization management of agricultural products circulation in the new era, and broaden the circulation channels of high value agricultural products on this basis.
引文
[1]杜睿云,蒋侃.新零售:内涵、发展动因与关键问题[J].价格理论与实践,2017(2):139-141.
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[13]岳昆,王晓玲,周傲英.Web服务核心支撑技术:研究综述[J].软件学报,2004,15(3):428-442.
[14]韩家炜,孟小峰,王静,等.Web挖掘研究[J].计算机研究与发展,2001(4):405-414.
[15]覃雄派,王会举,杜小勇,等.大数据分析:RDBMS与Map Reduce的竞争与共生[J].软件学报,2012(1):32-45.
[16]李德库.电子商务环境下的物流管理创新[J].中国流通经济,2013(8):39-43.
[17]鄂立彬,黄永稳.国际贸易新方式:跨境电子商务的最新研究[J].东北财经大学学报,2014(2):22-31.
[18]姜方桃.电子商务时代的供应链管理[J].特区经济,2006(10):261-262.
[19]鲁耀斌,周涛.B2C环境下影响消费者网上初始信任因素的实证分析[J].南开管理评论,2005(6):96-101.
[20]李大胜,罗必良.关于农产品流通的若干理论问题[J].南方农村,2002(1):30-32.
[21]刘东英.农产品现代物流研究框架的试构建[J].中国农村经济,2005(7):64-70.
[22]TIWARI S,WEE H M,DARYANTO Y.Big data analytics in supply chain management between 2010 and 2016:insights to industries[J].Computers&Industrial Engineering,2018,115:319-330.
[23]JAIN A D S,MEHTA I,MITRA J,et al.Application of big data in supply chain management[J].Materials Today:Proceedings,2017,4(2):1106-1115.
[24]BEHZADIA G,O’SULLIVAN M J,OLSEN T L,et al.Agribusiness supply chain risk management:a review of quantitative decision models[J].Omega,2018,79:21-42.
[25]黄祖辉,吴克象,金少胜.发达国家现代农产品流通体系变化及启示[J].福建论坛(经济社会版),2003(4):32-36.
[26]张闯,夏春玉.农产品流通渠道:权利结构与组织体系的构建[J].农业经济问题,2005(7):28-35.
[27]汪旭晖,张其林.基于线上线下融合的农产品流通模式研究:农产品O2O框架及趋势[J].北京工商大学学报(社会科学版),2014,29(3):18-25.
[28]冯中越.北京农产品流通体系与协调机制研究[M].北京:中国统计出版社,2013:26.
[2]王宝义.“新零售”的本质、成因及实践动向[J].中国流通经济,2017(7):3-11.
[3]阿里研究院.阿里CEO张勇万言演讲阐释“新零售”[EB/OL].(2016-12-28)[2017-12-01].http://www.aliresearch.com/Blog/Article/detail/id/21194.html.
[4]COREY K E,WILSON M I.International encyclopedia of human geography[M].Amsterdam:Elsevier Ltd.,2009:285-290.
[5]胡江涛,陆娜.我国电子商务发展的特点和趋势[J].科技与创新,2016(24):48-49.
[6]GESSNER G H,SNODGRASS C R.Designing e-commerce crossborder distribution networks for small and medium-size enterprises incorporating Canadian and U.S.trade incentive programs[J].Research in Transportation Business&Management,2015,16:84-94.
[7]FERNIE J,SPARKS L,McKINNON A C.Retail logistics in the UK:past,present and future[J].International Journal of Retail&Distribution Management,2010,38(11/12):894-914.
[8]TANIGUCHI E,KAKIMOTO Y.Modeling effects of e-commerce on urban freight transport[M]//TANIGUCHI E,THOMPSON RG.Logistics systems for sustainable cities:proceedings of the 3rd international conference on city logistics(Madeira,Portugal,25-27June,2003).Bingley:Emerald Group Publishing Limited,2004:135-146.
[9]WELTEVREDEN J W J,ROTEM-MINDALI O.Mobility effects of B2C and C2C ecommerce in the Netherlands:a quantitative assessment[J].Journal of Transport Geography,2009,17(2):83-92.
[10]CLARKE G,THOMPSON C,BIRKIN M.The emerging geography of e-commerce in British retailing[J].Regional Studies,Regional Science,2015,2(1):370-390.
[11]CáRDENAS I,BECKERS J,VANELSLANDER T.E-commerce last-mile in Belgium:developing an external cost delivery index[J].Research in Transportation Business&Management,2017,24:123-129.
[12]BREDZEL-SKOWERA K,TUREK T.The prospects of e-commerce in Poland[J].Procedia Computer Science,2015,65:1114-1123.
[13]岳昆,王晓玲,周傲英.Web服务核心支撑技术:研究综述[J].软件学报,2004,15(3):428-442.
[14]韩家炜,孟小峰,王静,等.Web挖掘研究[J].计算机研究与发展,2001(4):405-414.
[15]覃雄派,王会举,杜小勇,等.大数据分析:RDBMS与Map Reduce的竞争与共生[J].软件学报,2012(1):32-45.
[16]李德库.电子商务环境下的物流管理创新[J].中国流通经济,2013(8):39-43.
[17]鄂立彬,黄永稳.国际贸易新方式:跨境电子商务的最新研究[J].东北财经大学学报,2014(2):22-31.
[18]姜方桃.电子商务时代的供应链管理[J].特区经济,2006(10):261-262.
[19]鲁耀斌,周涛.B2C环境下影响消费者网上初始信任因素的实证分析[J].南开管理评论,2005(6):96-101.
[20]李大胜,罗必良.关于农产品流通的若干理论问题[J].南方农村,2002(1):30-32.
[21]刘东英.农产品现代物流研究框架的试构建[J].中国农村经济,2005(7):64-70.
[22]TIWARI S,WEE H M,DARYANTO Y.Big data analytics in supply chain management between 2010 and 2016:insights to industries[J].Computers&Industrial Engineering,2018,115:319-330.
[23]JAIN A D S,MEHTA I,MITRA J,et al.Application of big data in supply chain management[J].Materials Today:Proceedings,2017,4(2):1106-1115.
[24]BEHZADIA G,O’SULLIVAN M J,OLSEN T L,et al.Agribusiness supply chain risk management:a review of quantitative decision models[J].Omega,2018,79:21-42.
[25]黄祖辉,吴克象,金少胜.发达国家现代农产品流通体系变化及启示[J].福建论坛(经济社会版),2003(4):32-36.
[26]张闯,夏春玉.农产品流通渠道:权利结构与组织体系的构建[J].农业经济问题,2005(7):28-35.
[27]汪旭晖,张其林.基于线上线下融合的农产品流通模式研究:农产品O2O框架及趋势[J].北京工商大学学报(社会科学版),2014,29(3):18-25.
[28]冯中越.北京农产品流通体系与协调机制研究[M].北京:中国统计出版社,2013:26.