基于生态系统的媒体智库传播模型研究
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摘要
[目的/意义]针对智库普遍存在的同质化竞争、定位模糊等问题,探讨媒体智库在媒介生态系统中的运行机制,为完善中国特色新型智库发展体系,提升传播影响力提供思考。[方法/过程]借助传播生态学的相关理论,以生态系统的内生态、原生态和外生态3层结构理念为基础,分析媒体智库的传播生态因子、传播生态链以及传播生态位,构建媒体智库传播模型,以凤凰国际智库(PIT)为该模型的实践应用案例,提出媒体智库异质化发展的建议。[结果/结论]媒体智库传播模型的实现需要发挥多重传播主体的舆论"自清理"作用、倡导议题设置的差异化定位、实现资源融合和多元互动、提供用户场景的精准化分发以及用弹性沟通的方式共创媒体智库价值,为智库实现共存、共创、共赢的发展局面提供参考。
[Purpose/Significance]In view of the homogenization competition and the vague positioning of think tanks, this paper discusses the operating mechanism of media think tanks in the media ecosystem, and provides suggestions for improving the development system of new think tanks with Chinese characteristics and enhancing their propagation influence.[Method/Process]With the help of the relevant theory of communication ecology, based on the three-layer structure concept of internal ecosystem, original ecosystem and external ecosystem, the paper analyzes the communication ecological factors, communication ecological chain and communication ecological niche of media think tanks, and constructs a propagation model of the media think tank. The Phoenix International Think Tank(PIT) is used as a practical application case of the model, and the media think tank heterogeneous development proposal is proposed.[Result/Conclusion]The realization of communication ecosystem model of the media think tank needs to play the role of "self-cleaning" of multiple propagation subjects, promote differentiated positioning of advocacy issues, realize resource integration and multiple interactions, and provide accurate distribution of user scenarios to create a meaningful value of the media think tank with flexible communication, and to provide reference for achieving coexistence, co-creation and win-win development situation of think tank.
[Purpose/Significance]In view of the homogenization competition and the vague positioning of think tanks, this paper discusses the operating mechanism of media think tanks in the media ecosystem, and provides suggestions for improving the development system of new think tanks with Chinese characteristics and enhancing their propagation influence.[Method/Process]With the help of the relevant theory of communication ecology, based on the three-layer structure concept of internal ecosystem, original ecosystem and external ecosystem, the paper analyzes the communication ecological factors, communication ecological chain and communication ecological niche of media think tanks, and constructs a propagation model of the media think tank. The Phoenix International Think Tank(PIT) is used as a practical application case of the model, and the media think tank heterogeneous development proposal is proposed.[Result/Conclusion]The realization of communication ecosystem model of the media think tank needs to play the role of "self-cleaning" of multiple propagation subjects, promote differentiated positioning of advocacy issues, realize resource integration and multiple interactions, and provide accurate distribution of user scenarios to create a meaningful value of the media think tank with flexible communication, and to provide reference for achieving coexistence, co-creation and win-win development situation of think tank.
引文
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[17] 郭宝,卓翔芝.智库整体产品影响力提升策略研究[J].情报杂志,2018,37(10):105-111,133.
[18] 徐鸿晟.媒介“生态系统”中的竞争与融合[D].兰州:兰州大学,2016.
[19] 朱春阳.新媒体时代的政府公共传播[D].上海:复旦大学,2014.
[2] 张金国.智库与媒体的关系定位:融合发展?[J].编辑之友,2016(10):76-78.
[3] 张苏敏.党报建设智库型媒体:定位、模式与发展策略[J].新闻世界,2015(8):25-27.
[4] 周凯莉.新媒体公司中的智库价值[J].传媒评论,2016(7):60-61.
[5] 龙利蓉.美国智库与主流媒体的互动关系[J].新闻世界,2013(2):123-125.
[6] Riza Ayu A R,Abrizah A.Do you Facebook?Usage and applications of Facebook page among academic libraries in Malaysia [J].The International Information & Library Review,2011(12):239-249.
[7] 王敏.智库传播新媒体先行[J].新闻研究导刊,2015,6(20):197-198.
[8] 潘祥辉.从生态学视角解读西方政治传播的生态链[J].新闻界,2009(3):56-57,19.
[9] 庞道锋.“I传播”生态下报纸的生存选择——以微博为对标,基于用户体验与新闻经验的综合考量[J].山东社会科学,2013(2):90-100.
[10] 蒋立宏,周燕琳.省报微博的传播生态与舆论引导——以西南边疆地区省级党报为例[J].新闻战线,2017(2):130-131.
[11] 刘峰.音频传播生态圈的构建:移动互联时代的机遇与挑战——以喜马拉雅FM为例[J].中国广播,2016(3):57-60.
[12] 刘起.哔哩哔哩弹幕视频网的传播生态研究[D].济南:山东大学,2017.
[13] 颜萌萌.传媒产业数据传播生态圈的构建——以乐视为例[J].青年记者,2016(20):14-15.
[14] 赵征.圈层舆论环境下微信网络空间的传播生态探究[J].视听,2018(1):101-102.
[15] 王晓桦.传播生态视域下的微信异化探究[J].品牌研究,2018(05):5-6.
[16] 钟曼丽,杨宝强.社会智库创新建设:外部协同及其内部运行机制的二维视角[J].情报杂志,2018,37(11):36-41,88.
[17] 郭宝,卓翔芝.智库整体产品影响力提升策略研究[J].情报杂志,2018,37(10):105-111,133.
[18] 徐鸿晟.媒介“生态系统”中的竞争与融合[D].兰州:兰州大学,2016.
[19] 朱春阳.新媒体时代的政府公共传播[D].上海:复旦大学,2014.
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