社会代际融合视角下的中老年微信用户行为研究
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摘要
[目的/意义]旨在为针对中老年用户的微信产品开发提供参考,以缓解新技术产生的代际差异,增强社会凝聚力。[方法/过程]在社会代际融合视角下,调查中老年群体微信使用意愿,分析影响中老年微信用户行为的主要因素,基于代际理论和任务技术适配模型构建中老年微信用户使用行为影响因素模型,并利用PLS-SEM方法进行模型分析与验证。[结果/结论]个人生理特征、代际沟通及互动强度成为影响中老年人使用微信的关键因素。代际需求和技术特征之间的匹配程度显著影响用户使用意愿,但是代际推荐和代际创新对中老年微信用户行为影响不显著。提出完善针对中老年人的健康指导、医疗监控等方面的个性化客户咨询服务;开通更多接口,推出特别设计的中老年版本微信;提升平台安全性,降低用户风险等建议。
[Purpose/significance] The paper aims to provide references for the development of We Chat products for middle-aged and elderly users,so as to alleviate the intergenerational differences generated by new technologies and enhance social cohesiveness.[Method/process]From the perspective of social intergenerational integration,the paper investigates the usage intention of We Chat in middle-aged and elderly people,analyzes the main factors affecting their behaviors,builds an influencing factor model of middle-aged and elderly We Chat users' behaviors on the basis of intergenerational theory and Technology-Task Fit Model,and uses PLS-SEM method to analyze and validate the model. [Result/conclusion] The key factors influencing middle-aged and elderly We Chat users' behaviors are personal physiological characteristics,intergenerational communication and interaction intensity. The matching degree between intergenerational demands and technical features significantly affects the user's willingness to use,but intergenerational recommendation and intergenerational innovation have no significant impact on middle-aged and elderly We Chat users' behaviors. The paper proposes improving personalized customer consultation services of health guidance and medical monitoring for middle-aged and elderly users; opening more interfaces,and launching a specially designed version of We Chat for middle-aged and elderly users; improving platform security and reducing users' risk.
[Purpose/significance] The paper aims to provide references for the development of We Chat products for middle-aged and elderly users,so as to alleviate the intergenerational differences generated by new technologies and enhance social cohesiveness.[Method/process]From the perspective of social intergenerational integration,the paper investigates the usage intention of We Chat in middle-aged and elderly people,analyzes the main factors affecting their behaviors,builds an influencing factor model of middle-aged and elderly We Chat users' behaviors on the basis of intergenerational theory and Technology-Task Fit Model,and uses PLS-SEM method to analyze and validate the model. [Result/conclusion] The key factors influencing middle-aged and elderly We Chat users' behaviors are personal physiological characteristics,intergenerational communication and interaction intensity. The matching degree between intergenerational demands and technical features significantly affects the user's willingness to use,but intergenerational recommendation and intergenerational innovation have no significant impact on middle-aged and elderly We Chat users' behaviors. The paper proposes improving personalized customer consultation services of health guidance and medical monitoring for middle-aged and elderly users; opening more interfaces,and launching a specially designed version of We Chat for middle-aged and elderly users; improving platform security and reducing users' risk.
引文
[1]中国网信网.CNNIC发布第40次《中国互联网络发展状况统计报告》[EB/OL].[2017-08-04].http://www.cac.gov.cn/2017-08/04/c_1121427672.htm.
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[4]左美云,刘勍勍,刘方.老年人信息需求模型的构建与应用[J].管理评论,2009,21(10):70-77.
[5]GODHUE D L,THOMPSON R L.Task-technology Fit and Individual Performance[J].MIS Quarterly,1995,19(2):213-236.
[6]SITTI S,NUNTACHOMPOO S.Attitudes Towards the Use of ICT Training Curriculum for Thai Elderly People[J].Procedia-Social and Behavioral Sciences,2013,103(11):161-164.
[7]刘炜.基于扩展TTF和UTAUT模型的老年用户社会化网络服务采纳行为研究[J].软科学,2015,29(3):120
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[12]高平,刘文雯,徐博艺.基于TAM/TTF整合模型的企业实施ERP研究[J].系统工程理论与实践,2004,(10):74-79.
[13]叶晓飞.基于TAM与TTF整合模型分析网络信息资源利用[J].图书情报工作,2008(3):39-42.
[14]应洪斌,郭琳,窦伟.基于TTF和TAM整合视角的移动工作支持系统使用意向研究[J].管理工程学报,2012,26(4):176-182.
[15]刘小锋,张伶,刘春洁.读者满意度对使用移动图书馆的影响研究:基于D&M和TTF成功模型视角[J].情报科学,2017,35(5):81-88.
[16]王树新.社会变革与代际关系研究[M].北京:首都经济贸易大学出版社,2004:7.
[17]郭伏,陈德阳,操雅琴,等.面向中老年用户的网页设计方法研究:从用户体验的角度[J].工业工程与管理,2013,18(1):94-99.
[18]程瀛.老年人与数字鸿沟:背景、现状与影响:对“老年人与互联网”的新闻报道内容的分析[J].新媒体与社会,2012(3):218-237.
[19]MCGAUGHEY R E,ZELTMANN S M,MCMURTREY M E.Motivations and Obstacles to Smartphone Use by the Elderly:Developing a Research Framework[J].International Journal of Electronic Finance,2013,7(3):177-195.
[20]涂凌琳,朱晓雅.浅谈适应老年用户的手机社交应用UI设计[J].科技创业月刊,2016,29(19):32-34.
[21]邝金琼,李文英,李向梅.应用微信平台进行健康指导在提高老年患者PCI术后治疗依从性中的应用[J].齐鲁护理杂志,2016,22(6):44-45.
[22]杨红,杨茜.微信模式对老年慢性乙肝患者自我护理能力的效果分析[J].实用临床护理学电子杂志,2017,2(18):37-39.
[23]黄立鹤.近十年老年人语言衰老现象研究:回顾与前瞻[J].北京第二外国语学院学报,2015,37(10):17-24.
[24]GREGOR P,DICKINSON A.Cognitive Difficulties and Access to Information Systems:An Interaction Design Perspective[J].Universal Access in the Information Society,2007,5(4):393-400.
[25]CHAO M C,MENG H H,ERIC T G W.Understanding Knowledge Sharing in Virtual Communities:An Integration of Social Capital and Social Cognitive Theories[J].Decision Support Systems,2006,42(3):1872-1888.
[26]BLANCHARD A,HORAN T.Virtual Communities and Social Capital[J].Social Science Computer Review,1998,16(3):293-307.
[27]LI D,BROWNE G J,WETHERBE J C.Why Do Internet Users Stick with a Specific Website?A Relationship Perspective[J].International Journal of Electronic Commerce,2006,10(4):105-141.
[28]杨国枢.中国人的社会取向:社会互动的观点[M].台北:桂冠图书公司,1993:87-142.
[29]AGZEN I,DRIVER B L.Prediction of Leisure Participation from Behavioral,Normative,and Control Beliefs:An Application of the Theory of Planned Behavior[J].Leisure Sciences,1991,13(3):185-204.
[30]Zhou T,Lu Y,Wang B.Integrating TTF and UTAUT to Explain Mobile Banking User Adoption[J].Computers in Human Behavior,2010,26(4):760-767.
[31]PAVLOU P A,GEFEN D.Building Effective Online Marketplaces with Institution-Based Trust[J].Information Systems Research,2004,15(1):37-59.
[32]MOORE R L,STEPHENS L F.Some Communication and Demographic Determinants of Adolescent Consumer Learning[J].The Journal of Consumer Research,1975,2(2):80-92.
[33]GIL R.B,ANDRES E F,SALINAS E.M.Family as a Source of Consumer-Based Brand Equity[J].Journal of Product&Brand Management,2007,16(3):188-199.
[34]AGUIRRE-URRETA M I,MARAKAS G M.Is it Really Gender?An Empirical Investigation into Gender Effects in Technology Adoption through the Examination of Individual Differences[J].An Interdisciplinary Journal of Humans in ICT Environments,2010,6(2):155-190.
[35]REINARTZ W,HAENLEIN M,HENSELER J.An Empirical Comparison of the Efficacy of Covariance-Based and Variance Based SEM[J].International Journal of Market Research,2009,26(4):332-344.
[36]FORNELL C,LARCKER D F.Evaluating Structural Equation Models with Unobservable Variables and Measurement Error[J].Journal of Marketing Research,1981,18(1):39-50.
[37]STRAUB D,BOUDRRAU M-C,GEFEN D.Validation Guidelines for IS Positivist Research[J].Communications of the Association for Information Systems,2004,13(1):380-427.
[2]猎云网.2017年微信数据报告[EB/OL].[2017-11-10].https://www.lieyunwang.com/archives/381254.
[3]ASLA T,WILLIAMSON K,MILLS J.The Role of Information in Successful Aging:The Case for a Research Focus on the Oldest Old[J].Library and Information Science Research,2006,28(1):49-63.
[4]左美云,刘勍勍,刘方.老年人信息需求模型的构建与应用[J].管理评论,2009,21(10):70-77.
[5]GODHUE D L,THOMPSON R L.Task-technology Fit and Individual Performance[J].MIS Quarterly,1995,19(2):213-236.
[6]SITTI S,NUNTACHOMPOO S.Attitudes Towards the Use of ICT Training Curriculum for Thai Elderly People[J].Procedia-Social and Behavioral Sciences,2013,103(11):161-164.
[7]刘炜.基于扩展TTF和UTAUT模型的老年用户社会化网络服务采纳行为研究[J].软科学,2015,29(3):120
[8]赵菁.媒介诉求、场景使用与传播依赖:关于北京市老年群体微信使用的调查分析[D].重庆:四川外国语大学,2017.
[9]李嘉兴,王晰巍,李师萌,等.信息生态视角下老年用户群体微信使用行为影响因素研究[J/OL].[2018-11-18].http://kns.cnki.net/kcms/detail/11.1541.G2.20170921.1346.079.html.
[10]陈雅雪.数字鸿沟视角下老年群体微信的采纳与使用研究[D].深圳:深圳大学,2017.
[11]孙建军,李君君.基于TAM/TTF整合的电子商务用户接受模型[J].图书情报工作,2010,54(20):119-123.
[12]高平,刘文雯,徐博艺.基于TAM/TTF整合模型的企业实施ERP研究[J].系统工程理论与实践,2004,(10):74-79.
[13]叶晓飞.基于TAM与TTF整合模型分析网络信息资源利用[J].图书情报工作,2008(3):39-42.
[14]应洪斌,郭琳,窦伟.基于TTF和TAM整合视角的移动工作支持系统使用意向研究[J].管理工程学报,2012,26(4):176-182.
[15]刘小锋,张伶,刘春洁.读者满意度对使用移动图书馆的影响研究:基于D&M和TTF成功模型视角[J].情报科学,2017,35(5):81-88.
[16]王树新.社会变革与代际关系研究[M].北京:首都经济贸易大学出版社,2004:7.
[17]郭伏,陈德阳,操雅琴,等.面向中老年用户的网页设计方法研究:从用户体验的角度[J].工业工程与管理,2013,18(1):94-99.
[18]程瀛.老年人与数字鸿沟:背景、现状与影响:对“老年人与互联网”的新闻报道内容的分析[J].新媒体与社会,2012(3):218-237.
[19]MCGAUGHEY R E,ZELTMANN S M,MCMURTREY M E.Motivations and Obstacles to Smartphone Use by the Elderly:Developing a Research Framework[J].International Journal of Electronic Finance,2013,7(3):177-195.
[20]涂凌琳,朱晓雅.浅谈适应老年用户的手机社交应用UI设计[J].科技创业月刊,2016,29(19):32-34.
[21]邝金琼,李文英,李向梅.应用微信平台进行健康指导在提高老年患者PCI术后治疗依从性中的应用[J].齐鲁护理杂志,2016,22(6):44-45.
[22]杨红,杨茜.微信模式对老年慢性乙肝患者自我护理能力的效果分析[J].实用临床护理学电子杂志,2017,2(18):37-39.
[23]黄立鹤.近十年老年人语言衰老现象研究:回顾与前瞻[J].北京第二外国语学院学报,2015,37(10):17-24.
[24]GREGOR P,DICKINSON A.Cognitive Difficulties and Access to Information Systems:An Interaction Design Perspective[J].Universal Access in the Information Society,2007,5(4):393-400.
[25]CHAO M C,MENG H H,ERIC T G W.Understanding Knowledge Sharing in Virtual Communities:An Integration of Social Capital and Social Cognitive Theories[J].Decision Support Systems,2006,42(3):1872-1888.
[26]BLANCHARD A,HORAN T.Virtual Communities and Social Capital[J].Social Science Computer Review,1998,16(3):293-307.
[27]LI D,BROWNE G J,WETHERBE J C.Why Do Internet Users Stick with a Specific Website?A Relationship Perspective[J].International Journal of Electronic Commerce,2006,10(4):105-141.
[28]杨国枢.中国人的社会取向:社会互动的观点[M].台北:桂冠图书公司,1993:87-142.
[29]AGZEN I,DRIVER B L.Prediction of Leisure Participation from Behavioral,Normative,and Control Beliefs:An Application of the Theory of Planned Behavior[J].Leisure Sciences,1991,13(3):185-204.
[30]Zhou T,Lu Y,Wang B.Integrating TTF and UTAUT to Explain Mobile Banking User Adoption[J].Computers in Human Behavior,2010,26(4):760-767.
[31]PAVLOU P A,GEFEN D.Building Effective Online Marketplaces with Institution-Based Trust[J].Information Systems Research,2004,15(1):37-59.
[32]MOORE R L,STEPHENS L F.Some Communication and Demographic Determinants of Adolescent Consumer Learning[J].The Journal of Consumer Research,1975,2(2):80-92.
[33]GIL R.B,ANDRES E F,SALINAS E.M.Family as a Source of Consumer-Based Brand Equity[J].Journal of Product&Brand Management,2007,16(3):188-199.
[34]AGUIRRE-URRETA M I,MARAKAS G M.Is it Really Gender?An Empirical Investigation into Gender Effects in Technology Adoption through the Examination of Individual Differences[J].An Interdisciplinary Journal of Humans in ICT Environments,2010,6(2):155-190.
[35]REINARTZ W,HAENLEIN M,HENSELER J.An Empirical Comparison of the Efficacy of Covariance-Based and Variance Based SEM[J].International Journal of Market Research,2009,26(4):332-344.
[36]FORNELL C,LARCKER D F.Evaluating Structural Equation Models with Unobservable Variables and Measurement Error[J].Journal of Marketing Research,1981,18(1):39-50.
[37]STRAUB D,BOUDRRAU M-C,GEFEN D.Validation Guidelines for IS Positivist Research[J].Communications of the Association for Information Systems,2004,13(1):380-427.
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