差别权重补贴下考虑消费者绿色偏好的闭环供应链定价决策
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摘要
政府部门对再制造产品制造商和消费者进行差别权重补贴能够提高补贴利用效率,提升企业再制造实施效果,基于目标市场上新产品和再制造产品存在绿色度差异,建立了差别权重补贴下考虑消费者绿色偏好的闭环供应链博弈定价模型。探讨了单位再制造产品补贴额、补贴权重和消费者绿色偏好度对闭环供应链产品定价和需求的影响。通过典型算例验证了模型的有效性,研究结果表明:产品定价分别与补贴权重和消费者绿色偏好度存在正相关关系;政府部门单位再制造产品补贴额对再制造产品定价的影响取决于补贴权重的选值范围;差别权重补贴和消费者绿色偏好均会形成再制造产品对新产品的市场挤兑效应。
The differential weight subsidy for the manufacturer and consumer of remanufactured products can improve the efficiency of the subsidy and enhance the effect of remanufacturing,based on the green-degree heterogeneity of new products and remanufactured products in the target market,a closed-loop supply chain game pricing model was established considering consumers' green preference under the differential weight subsidy.The influences of differential weight subsidy and consumers' green preference on the pricing and demand of products were then discussed.Results show that there is a positive correlation between product pricing and the subsidy weight,so as the product pricing and consumers' green preference.The effect of the subsidy amount to unit remanufactured product on the pricing of the remanufactured products depends on the range of values for subsidy weight.Differential weight subsidy and consumers' green preference will both form the market cannibalization of the remanufactured products to the new products.
The differential weight subsidy for the manufacturer and consumer of remanufactured products can improve the efficiency of the subsidy and enhance the effect of remanufacturing,based on the green-degree heterogeneity of new products and remanufactured products in the target market,a closed-loop supply chain game pricing model was established considering consumers' green preference under the differential weight subsidy.The influences of differential weight subsidy and consumers' green preference on the pricing and demand of products were then discussed.Results show that there is a positive correlation between product pricing and the subsidy weight,so as the product pricing and consumers' green preference.The effect of the subsidy amount to unit remanufactured product on the pricing of the remanufactured products depends on the range of values for subsidy weight.Differential weight subsidy and consumers' green preference will both form the market cannibalization of the remanufactured products to the new products.
引文
[1] Zerang E S,Taleizadeh A A,Razmi J.Analytical comparisons in a three-echelon closed-loop supply chain with price and marketing effort-dependent demand:game theory approaches[J].Environment,Development and Sustainability,2018,20(1):451-478.
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[3] 杜学美,唐星,解正品.考虑消费者偏好的再制造产品定价策略研究[J].工业工程与管理,2016,21(6):84-89.
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[5] 戢守峰,姜力文,赵丹.不同融资模式下考虑消费者偏好的双渠道供应链订货与定价策略[J].工业工程与管理,2017,22(4):1-9.
[6] 叶同,关志民,陈大宇.碳政策下考虑异质消费者的供应链动态优化[J].工业工程与管理,2018,23(1):14-22.
[7] 熊中楷,梁晓萍.考虑消费者环保意识的闭环供应链回收模式研究[J].软科学,2014,28(11):61-66.
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[9] 胡强,曹柬,贺小刚,等.基于政府补贴的制造企业生产战略决策研究[J].管理工程学报,2017,31(1):111-117.
[10] 陈晓红,汪继,王傅强.消费者偏好和政府补贴下双渠道闭环供应链决策研究[J].系统工程理论与实践,2016,36(12):3111-3122.
[11] Zhao S,Zhu Q,Cui L.A decision-making model for remanufacturers:Considering both consumers’ environmental preference and the government subsidy policy[J].Resources,Conservation and Recycling,2018,128:176-186.
[12] 任杰,何平,龚本刚.低碳经济下政企博弈与政府补贴策略研究[J].运筹与管理,2016,25(6):258-265.
[13] 彭志强,宋文权.政府补贴下闭环供应链差别定价及协调机制[J].工业工程与管理,2016,21(4):58-66.
[14] 韩小花,周维浪,沈莹,等.“以旧换再”闭环供应链策略选择及其定价协调研究[J].管理评论,2018,30(1):177-194.
[15] Zhao S,Zhu Q.Remanufacturing supply chain coordination under the stochastic remanufacturability rate and the random demand[J].Annals of Operations Research,2017,257(1-2):661-695.
[16] Xiao L,Wang X,Chin K S,et al.Competitive strategy in remanufacturing and the effects of government subsidy[J].Journal of Systems Science and Systems Engineering,2017,26(4):417-432.
[17] Chitra K.In search of the Green Consumer:A Perceptual Study[J].Journal of Services Research,2007,1(7):173-191.
[18] 张艳丽,胡小建,杨海洪,等.政府补贴下考虑消费者策略行为的绿色供应链决策模型[J].预测,2017,36(2):57-63.
[19] 郭军华,李帮义,倪明.WTP差异下再制造闭环供应链的定价策略与协调机制[J].系统管理学报,2012,21(5):617-624.
[20] 程发新,邵世玲.基于阶段划分的企业主动碳减排创新策略实施研究[J].中国管理科学,2016,24(8):28-36.
[2] Taleizadeh A A,Moshtagh M S,Moon I.Pricing,product quality,and collection optimization in a decentralized closed-loop supply chain with different channel structures:Game theoretical approach[J].Journal of Cleaner Production,2018,189:406-431.
[3] 杜学美,唐星,解正品.考虑消费者偏好的再制造产品定价策略研究[J].工业工程与管理,2016,21(6):84-89.
[4] Gan S S,Pujawan I N,Suparno,et al.Pricing decision for new and remanufactured product in a closed-loop supply chain with separate sales-channel[J].International Journal of Production Economics,2016,190:120-132.
[5] 戢守峰,姜力文,赵丹.不同融资模式下考虑消费者偏好的双渠道供应链订货与定价策略[J].工业工程与管理,2017,22(4):1-9.
[6] 叶同,关志民,陈大宇.碳政策下考虑异质消费者的供应链动态优化[J].工业工程与管理,2018,23(1):14-22.
[7] 熊中楷,梁晓萍.考虑消费者环保意识的闭环供应链回收模式研究[J].软科学,2014,28(11):61-66.
[8] Wang K,Zhao Y,Cheng Y,et al.Cooperation or Competition? Channel Choice for a Remanufacturing Fashion Supply Chain with Government Subsidy[J].Sustainability,2014,6(10):7292-7310.
[9] 胡强,曹柬,贺小刚,等.基于政府补贴的制造企业生产战略决策研究[J].管理工程学报,2017,31(1):111-117.
[10] 陈晓红,汪继,王傅强.消费者偏好和政府补贴下双渠道闭环供应链决策研究[J].系统工程理论与实践,2016,36(12):3111-3122.
[11] Zhao S,Zhu Q,Cui L.A decision-making model for remanufacturers:Considering both consumers’ environmental preference and the government subsidy policy[J].Resources,Conservation and Recycling,2018,128:176-186.
[12] 任杰,何平,龚本刚.低碳经济下政企博弈与政府补贴策略研究[J].运筹与管理,2016,25(6):258-265.
[13] 彭志强,宋文权.政府补贴下闭环供应链差别定价及协调机制[J].工业工程与管理,2016,21(4):58-66.
[14] 韩小花,周维浪,沈莹,等.“以旧换再”闭环供应链策略选择及其定价协调研究[J].管理评论,2018,30(1):177-194.
[15] Zhao S,Zhu Q.Remanufacturing supply chain coordination under the stochastic remanufacturability rate and the random demand[J].Annals of Operations Research,2017,257(1-2):661-695.
[16] Xiao L,Wang X,Chin K S,et al.Competitive strategy in remanufacturing and the effects of government subsidy[J].Journal of Systems Science and Systems Engineering,2017,26(4):417-432.
[17] Chitra K.In search of the Green Consumer:A Perceptual Study[J].Journal of Services Research,2007,1(7):173-191.
[18] 张艳丽,胡小建,杨海洪,等.政府补贴下考虑消费者策略行为的绿色供应链决策模型[J].预测,2017,36(2):57-63.
[19] 郭军华,李帮义,倪明.WTP差异下再制造闭环供应链的定价策略与协调机制[J].系统管理学报,2012,21(5):617-624.
[20] 程发新,邵世玲.基于阶段划分的企业主动碳减排创新策略实施研究[J].中国管理科学,2016,24(8):28-36.
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