摘要
消费作为推动经济发展的首要因素,贯穿着人类生活的始终。大学生是社会中坚力量的后备军,他们是否具备理性消费观存在重大意义。为帮助其树立理性的消费观念,文章主要从消费主体的自身特性、消费行为的社会因素、消费心理的外部引导三个维度出发,浅析非理性消费观产生的原因,以期针对性地改善部分大学生非理性消费的现状。
Consumption, as the primary factor in promoting economic development, always permeates with human life. College students are the reserve force of the backbone of society. Whether they have rational consumption concept is of great significance. In order to help them set up rational consumption concept, the paper mainly starts from three dimensions: the self-characteristics of the consumer subject, the social factors of consumption behavior and the external guidance of consumption psychology, and analyses the causes of the emergence of irrational consumption concept, with a view to improving the current situation of irrational consumption of some college students.
引文
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