基于叙事性的趣味产品设计探究
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摘要
目的通过对叙事性设计的研究,探讨表达产品趣味的方法。方法对叙事性设计的相关概念与一般步骤进行梳理与归纳,通过列举案例,对叙事性设计表达的趣味进行例证,最后,将叙事性设计的步骤与趣味相结合,总结出利用叙事性设计表达产品趣味的方法,并以设计实践进行探索。结论叙事性设计可以通过叙述明确或者非明确的趣味主题,在本能层次、行为层次、反思层次,3个层次的叙事方式中,选用易于表达趣味的叙述方式,以及运用非线性的情节结构来表达产品的趣味。
The work aims to explore the ways to express the interest of products through the study of narrative design.The related concepts and general steps of narrative design were sorted out and summarized. The interest expressed in narrative design was exemplified by enumerating cases. Finally, the steps and interests of narrative design were combined to summarize the design methods of expressing product interest by narrative design and such methods were explored based on design practice. Narrative design could express the interest of products by narrating clear or unclear interesting themes, choosing the narrative way which was easy to express interest in the three levels of narrative methods: instinctive level, behavioral level, reflective level and applying non-linear plot structure.
The work aims to explore the ways to express the interest of products through the study of narrative design.The related concepts and general steps of narrative design were sorted out and summarized. The interest expressed in narrative design was exemplified by enumerating cases. Finally, the steps and interests of narrative design were combined to summarize the design methods of expressing product interest by narrative design and such methods were explored based on design practice. Narrative design could express the interest of products by narrating clear or unclear interesting themes, choosing the narrative way which was easy to express interest in the three levels of narrative methods: instinctive level, behavioral level, reflective level and applying non-linear plot structure.
引文
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[2]薛菲.浅议叙事性设计作品及应用[J].艺术教育,2015(5):114.XUE Fei.On Narrative Design Works and Their Applications[J].Art Education,2015(5):114.
[3]郑皓华,齐瑞文.基于叙事性设计的办公产品情趣化设计研究[J].包装工程,2014,35(20):118-121.ZHENG Hao-hua,QI Rui-wen.Research on Interesting Design of Office Products Based on Narrative Design[J].Packaging Engineering,2014,35(20):118-121.
[4]张学东.设计叙事:从自发、自觉到自主[J].江西社会科学,2013,33(2):232-235.ZHANG Xue-dong.Design Narrative:from Spontaneity to Self-consciousness[J].Jiangxi Social Science,2013,33(2):232-235.
[5]张蓉,陈满儒,高黎.基于产品造型语意的产品趣味设计初探[J].艺术与设计(理论),2012,2(Z1):130-131.ZHANG Rong,CHEN Man-ru,GAO Li.Preliminary Study on Product Interesting Design Based on Product Modeling Semantics[J].Art and design(Theory),2012,2(Z1):130-131.
[6]卢健攀,张宇红.基于用户情境体验的叙事性设计方法研究[J].艺术与设计(理论),2011,2(10):117-119.LU Jian-pan,ZHANG Yu-hong.Research on Narrative Design Method Based on User Situational Experience[J].Art and Design(Theory),2011,2(10):117-119.
[7]江牧.工业产品设计安全原则[M].北京:中国建筑工业出版社,2008.JIANG Mu.Safety Principles of Industrial Product Design[M].Beijing:China Construction Industry Press,2008.
[8]唐纳德?A?诺曼.设计心理学:情感化设计[M].北京:中信出版社,2015.NORMAN D A.Design Psychology:Emotional Design[M].Beijing:CITIC Press,2015.
[9]胡亚敏.叙事学(第2版)[M].武汉:华中师范大学出版社,2004.HU Ya-min.Narratology(2nd Edition)[M].Wuhan:Central China Normal University Press,2004.
[10]申丹,王丽亚.西方叙事学:经典与后经典[M].北京:北京大学出版社,2010.SHEN Dan,WANG Li-ya.Western Narratology:Classics and Post-Classics[M].Beijing:Peking University Press,2010.
[11]李一城,吴文佳,江牧.全适性设计中的通感与联觉[J].包装工程,2018,39(6):29-33.LI Yi-cheng,WU Wen-jia,JIANG Mu.Synaesthesia and Synaesthesia in Full Fitness Design[J].Packaging Engineering,2018,39(6):29-33.
[12]张凯,林鸿.通感中感觉挪移在产品设计中的应用[J].包装工程,2018,39(6):20-23.ZHANG Kai,LIN Hong.Application of Sensory Shift in Product Design[J].Packaging Engineering,2018,39(6):20-23.