精细化数字阅读行为数据研究——以重庆大学京东阅读平台为例
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摘要
京东阅读是目前最大的中文电子图书数字阅读平台,2017年12月重庆大学率先与京东阅读合作,推出近30万册电子图书的在线阅读,受到追捧。京东阅读全部采用在线方式,因此在读者授权的范围内记录了完整、多样的数字阅读行为数据,经过1年多运行,产生了大量精细的数字阅读数据。文章在合理使用的前提下,整理分析2018年度部分开放数据,旨在直观体现数字阅读对图书馆服务方式所产生的根本性变化,使图书馆不仅掌握读者"借"的数据,还掌握读者"阅"的具体情况。研究发现,图书馆能够更加个性化、精准地开展阅读推广和服务宣传工作,有效提高服务质量,也能为读者行为研究、阅读学研究提供第一手数据。
JD Read is currently the largest digital reading platform for Chinese electronic books. In December 2017,Chongqing University cooperated with JD Read and launched nearly 300,000 electronic books,which are highly sought after by readers. Because JD read adopts online reading mode,it has recorded complete and diverse data of digital reading behavior within the scope of reader's authorization. After more than a year of operation,a large number of sophisticated digital reading data have been generated. Under the premise of reasonable use,this paper sorts out and analyzes part of the open data of 2018,aiming to intuitively reflect the fundamental changes of digital reading on library service mode,so that the library can not only master the data of "borrowing",but also master the specific situation of "reading"of readers. Through research,the library can carry out more personalized and accurate reading promotion and service publicity work, effectively improve the quality of library services, and provide first-hand data for reader behavior research and reading studies.
JD Read is currently the largest digital reading platform for Chinese electronic books. In December 2017,Chongqing University cooperated with JD Read and launched nearly 300,000 electronic books,which are highly sought after by readers. Because JD read adopts online reading mode,it has recorded complete and diverse data of digital reading behavior within the scope of reader's authorization. After more than a year of operation,a large number of sophisticated digital reading data have been generated. Under the premise of reasonable use,this paper sorts out and analyzes part of the open data of 2018,aiming to intuitively reflect the fundamental changes of digital reading on library service mode,so that the library can not only master the data of "borrowing",but also master the specific situation of "reading"of readers. Through research,the library can carry out more personalized and accurate reading promotion and service publicity work, effectively improve the quality of library services, and provide first-hand data for reader behavior research and reading studies.
引文
[1]赵文军,陈焕之,蒋伟进.近10年来国内外数字阅读研究综述[J].图书情报工作,2017(18):128-136.
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[5]冀红.基于高校图书馆借阅数据的统计分析研究高校阅读推广———以湖北民族学院为例[J].内蒙古科技与经济,2018(17):141-143.
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[11]谷诗卉,罗丽,杨新涯,等.大学图书馆年度大数据报告的调研与发展研究[J].大学图书馆学报,2017(6):24-30.
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[13]亚马逊:2018年全民阅读报告[EB/OL].[2019-03-08]. http://www. 199it. com/archives/713421. html.
[14]许天才,潘雨亭,杨新涯,等.高校图书馆数字阅读推广创新模式———以重庆大学图书馆牵手京东阅读为例[J].图书情报工作,2018(13):19-23.
[2]尹卫国.数字阅读成为全民阅读的重要载体[J].新闻战线,2018(5):122-122.
[3]《第十五次全国国民阅读调查报告》发布[J].中国出版,2018(9):4.
[4]滕云霞.基于读者数据的公共图书馆馆藏优化与阅读推广实证研究[J].图书馆,2014(3):80-82.
[5]冀红.基于高校图书馆借阅数据的统计分析研究高校阅读推广———以湖北民族学院为例[J].内蒙古科技与经济,2018(17):141-143.
[6]都蓝,吴育冰.大数据时代高校图书馆年度阅读报告调查研究———以我国“双一流”大学图书馆为例[J].图书馆学研究,2018(20):94-101.
[7]艾瑞咨询. 2018年中国数字阅读行业研究报告[EB/OL].[2019-03-05]. http://report. iresearch. cn/report/201808/3255. shtml.
[8]阿里巴巴发布2018年中国人读书报告[EB/OL].[2019-03-05]. https://baijiahao.baidu.com/s?id=1622080431912953851.
[9] 2018京东全民阅读报告[EB/OL].[2019-03-05]. http://www. 199it. com/archives/730209. html.
[10]网易云阅读:全球数字阅读报告[EB/OL].[2019-03-05]. https://www. digitaling. com/projects/14123.html.
[11]谷诗卉,罗丽,杨新涯,等.大学图书馆年度大数据报告的调研与发展研究[J].大学图书馆学报,2017(6):24-30.
[12]京东2019女性阅读报告:人均购书7. 6本[EB/OL].[2019-03-08]. https://mp.weixin.qq. com/s/AhsUW yb E_9ua NdwoXld TWQ.
[13]亚马逊:2018年全民阅读报告[EB/OL].[2019-03-08]. http://www. 199it. com/archives/713421. html.
[14]许天才,潘雨亭,杨新涯,等.高校图书馆数字阅读推广创新模式———以重庆大学图书馆牵手京东阅读为例[J].图书情报工作,2018(13):19-23.