广告和低碳竞争下基于低碳商誉的供应链动态优化与协调

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英文篇名：Dynamic Optimization and Coordination in a Supply Chain of Low-Carbon Goodwill with Advertising and Low-Carbon Competition 作者：叶同 ; 关志民 ; 赵莹 ; 陈大宇 英文作者：YE Tong;GUAN Zhimin;ZHAO Ying;CHEN Dayu;Northeast University; 关键词：供应链协调 ; 广告竞争 ; 低碳竞争 ; 低碳商誉 英文关键词：supply chain coordination;;advertising competition;;low-carbon competition;;low-carbon goodwill 中文刊名：GLXB 英文刊名：Chinese Journal of Management 机构：东北大学工商管理学院; 出版日期：2018-08-01 出版单位：管理学报 年：2018 期：v.15;No.143 基金：国家自然科学基金资助项目(70972100,71372186) 语种：中文; 页：GLXB201808020 页数：9 CN：08 ISSN：42-1725/C 分类号：138-146

摘要

运用微分博弈理论与方法,研究广告和低碳竞争下同时考虑产品低碳水平和低碳商誉具有动态变化特征的供应链优化与协调问题。考察分散决策和集中决策情形下供应链成员的博弈均衡,提出利润分配、收益共享和成本分担混合契约。研究表明:在一定条件下,该混合契约能够完美协调供应链;分散决策下,竞争越激烈,单位生产成本较低的制造商可以通过加大对广告和减排的投入来获得更高的利润;集中决策下,竞争越激烈,制造商不能盲目地加大对产品的广告和减排投入;集中决策下的产品低碳水平和低碳商誉不总是高于分散决策下的对应值。
        In this paper,a dynamic optimization and coordination problem under dual competition with advertisement and low-carbon considering the dynamic features of low-carbon level and low-carbon goodwill is explored utilizing the differential game theory and method.The supply chain members' game equilibrium of decentralized and centralized decision-making mode are investigated respectively.Then a compound contract based on profit allocation,revenue and cost sharing is designed.The research shows that the compound contract can achieve the perfect coordination of supply chain under certain conditions.In decentralized decision-making mode,the manufacturer with lower unit production cost can expand the advertisement and carbon emission reduction investment with fiercer competition in advertisement and low-carbon.But the manufacturers can't expand the investment blindly in centralized decision-making mode.The low-carbon level and low-carbon goodwill of centralized decision are not always higher than that of decentralized decision.

引文

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