探究基于现代化市场环境的化工产品营销技巧

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英文篇名：Exploring the Marketing Skills of Chemical Products Based on Modern Market Environment 作者：陈昊平 ; 李海平 ; 王荣琦 英文作者：CHEN Hao-ping;LI Hai-ping;WANG Rong-qi;Shaanxi Polytechnic Institute; 关键词：现代化 ; 市场环境 ; 化工产品 ; 营销技巧 英文关键词：modernization;;market environment;;chemical products;;marketing skills 中文刊名：NIAN 英文刊名：Adhesion 机构：陕西工业职业技术学院; 出版日期：2019-06-15 出版单位：粘接 年：2019 期：v.40;No.304 基金：陕西省咸阳市科技局科技计划项目(2017K02-30);; 陕西省教育厅科研项目(16JK1055) 语种：中文; 页：NIAN201906035 页数：4 CN：06 ISSN：42-1183/TQ 分类号：134-137

摘要

基于现代化的市场环境,重视化工产品营销技巧的科学选择与应用,能够在一定程度上显著提高化工产品的营销效率与水平,从而为企业在激烈竞争的市场中占据有利地位提供帮助。所以,在化工产品营销中,必须对其实际状况与具体要求进行综合考虑,采取强有力的营销技巧与策略,以此推动营销水平更上一层楼,以助于企业实现长远可持续发展。本文主要对化工产业现状及其产品营销影响因素进行了详细分析,并提出了一些有效的化工产品营销技巧与对策。
        Based on the modern market environment, paying attention to the scientific selection and application of marketing techniques of chemical products can significantly improve the marketing efficiency and level of chemical products to a certain extent,so as to help enterprises occupy a favorable position in the fiercely competitive market. Therefore,in the marketing of chemical products,we must take into account their actual situation and specific requirements, adopt strong marketing techniques and strategies,so as to promote the marketing level to a higher level, in order to help enterprises achieve long-term sustainable development. In this paper,the current situation of chemical industry and the influencing factors of product marketing are analyzed in detail,and some effective marketing techniques and countermeasures of chemical products are put forward.

引文

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