孰轻孰重:市场经济下能力培育与环境建设?——基于农户绿色技术采纳行为的实证
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摘要
基于湖北省1 090份农户调研数据,以有机肥施用为例,构建Binary Logistic模型探究市场能力、市场环境对农户有机肥施用行为决策的影响机制及作用大小。结果表明:市场能力中主动收集信息对有机肥施用行为产生正向影响,而销售渠道建设却表现出负向影响,市场环境中产品质量检测、要素获取便捷性与地方品牌建设均起到了正向促进作用,且根据变量贡献率大小可知市场环境作用更为显著。进一步根据市场环境的调节效应检验得出,地方品牌建设在技术推广培训、销售渠道建设与农户绿色生产技术采纳行为之间均起到正向调节作用,这说明农户市场能力作用的有效发挥需基于一定的市场环境。基于此,建议加强农户市场能力培育、发挥市场环境的规范性作用、正确认识市场能力和市场环境的作用和定位,以便调动农户有机肥施用积极性,实现农业绿色发展。
Based on the survey data of 1,090 farmers in Hubei Province,this paper takes organic fertilizer as an example to build Binary Logistic model to explore the influence mechanism of market ability and market environment on farmers' decision-making behavior of organic fertilizer application.The results show that:(1)In terms of market ability,active information collect has a positive impact on the application of organic fertilizer,contradictory to the impact of construction of distribu-tion channels.(2)In terms of market environment,test on product quality,convenience of factor acquisition and local brand building all play apositive role.(3)The significance of market environment proves more remarkable according to the variable contribution rate.A further test based on the regulating effect of market environment reveals that local brand construction positively affects both the relationship between technology promotion training and farmers' behavior and the relationship between distributions channels and farmers' behavior.This indicates that the effective play of farmers' market ability comes under the premise of certain market environment construction.It is hence suggested to actively cultivate farmers' market ability,develop the regulation ability of market environment and acknowledge the function and position of market ability,so as to arouse farmers' enthusiasm to develop green agriculture.
Based on the survey data of 1,090 farmers in Hubei Province,this paper takes organic fertilizer as an example to build Binary Logistic model to explore the influence mechanism of market ability and market environment on farmers' decision-making behavior of organic fertilizer application.The results show that:(1)In terms of market ability,active information collect has a positive impact on the application of organic fertilizer,contradictory to the impact of construction of distribu-tion channels.(2)In terms of market environment,test on product quality,convenience of factor acquisition and local brand building all play apositive role.(3)The significance of market environment proves more remarkable according to the variable contribution rate.A further test based on the regulating effect of market environment reveals that local brand construction positively affects both the relationship between technology promotion training and farmers' behavior and the relationship between distributions channels and farmers' behavior.This indicates that the effective play of farmers' market ability comes under the premise of certain market environment construction.It is hence suggested to actively cultivate farmers' market ability,develop the regulation ability of market environment and acknowledge the function and position of market ability,so as to arouse farmers' enthusiasm to develop green agriculture.
引文
[1]魏后凯.中国农业发展的结构性矛盾及其政策转型[J].中国农村经济,2017(5):2-17.
[2] INNES R.Economics of agricultural residuals and over-fertilization:chemical fertilizer use,livestock waste,manure management,and environmental impacts[J].Encyclopedia of energy natural resource&environmental economics,2013,19(19):50-57.
[3]褚彩虹,冯淑怡,张蔚文.农户采用环境友好型农业技术行为的实证分析——以有机肥与测土配方施肥技术为例[J].中国农村经济,2012(3):68-77.
[4]虞祎,杨泳冰,胡浩,等.中国化肥减量目标研究——基于满足农产品供给与水资源的双重约束[J].农业技术经济,2017(2):102-110.
[5]张驰,张崇尚,仇焕广,等.农业保险参保行为对农户投入的影响——以有机肥投入为例[J].农业技术经济,2017(6):79-87.
[6]罗必良,郑燕丽.农户的行为能力与农地流转——基于广东农户问卷的实证分析[J].学术研究,2012(7):64-70.
[7] SCHULTZ W.On the economics of agricultural production over time[J].Economic inquiry,1982,20(1):10-20.
[8]田素妍,陈嘉烨.可持续生计框架下农户气候变化适应能力研究[J].中国人口·资源与环境,2014,24(5):31-37.
[9] YESUF M.The impact of climate change and adaptation on food production in low-income countries:evidence from the Nile Basin,Ethiopia[J].Ifpri discussion papers,2015,93(12):5747-5752.
[10]HUANG J,WANG Y,WANG J.Farmers'adaptation to extreme weather events through farm management and its impacts on the mean and risk of rice yield in China[J].American journal of agricultural economics,2015,97(2):602-617.
[11]高静,贺昌政.信息能力影响农户创业机会识别——基于456份调研问卷的分析[J].软科学,2015,29(3):140-144.
[12]黄鑫鑫,安萍莉,蔡璐佳,等.农户自主发展能力研究——以东北粮食主产区为例[J].资源科学,2015,37(9):1825-1833.
[13]高珊,黄贤金,钟太洋,等.农业市场化对农户种植效益的影响——基于沪苏皖农户调查的实证研究[J].地理研究,2013,32(6):1103-1112.
[14]杨扬,李桦,薛彩霞,等.林业产权、市场环境对农户不同生产环节林业投入的影响——来自集体林改试点省福建林农的调查[J].资源科学,2018,40(2):427-438.
[15]龙冬平,李同昇,芮旸,等.特色种植农户对不同技术供给模式的行为响应——以陕西省周至县猕猴桃种植示范村为例[J].经济地理,2015,35(5):135-142.
[16]周应恒,胡凌啸.中国农民专业合作社还能否实现“弱者的联合”?——基于中日实践的对比分析[J].中国农村经济,2016(6):30-38.
[17]GOODWIN B K,FEATHERSTONE A M,ZEULI K.Producer experience,learning by doing,and yield performance[J].American journal of agricultural economics,2002,84(3):660-678.
[18]NICHOLLS J G.Achievement motivation:conceptions of ability,subjective experience,task choice,and performance[J].Psychological review,1984,91(3):328-346.
[19]GIDDENS A.The class structure of the advanced societies[M].New York:Haper&Row Publishers,1975.
[20]Hayek F A.The use of knowledge in society[J].American economic review,1945,35(4):519-530.
[21]董静,汪立,吴友.地理距离与风险投资策略选择——兼论市场环境与机构特质的调节作用[J].南开管理评论,2017,20(2):4-16.
[22]葛继红,周曙东,王文昊.互联网时代农产品运销再造——来自“褚橙”的例证[J].农业经济问题,2016,37(10):51-59,111.
[23]吴雪莲,张俊飚,丰军辉.农户绿色农业技术认知影响因素及其层级结构分解——基于Probit-ISM模型[J].华中农业大学学报(社会科学版),2017(5):36-45.
[24]于冷.农业标准化与农产品质量分等分级[J].中国农村经济,2004(7):4-10.
[25]LATRUFFE L,PIET L.Does land fragmentation affect farm performance?A case study from Brittany,France[J].Agricultural systems,2014(129):68-80.
[2] INNES R.Economics of agricultural residuals and over-fertilization:chemical fertilizer use,livestock waste,manure management,and environmental impacts[J].Encyclopedia of energy natural resource&environmental economics,2013,19(19):50-57.
[3]褚彩虹,冯淑怡,张蔚文.农户采用环境友好型农业技术行为的实证分析——以有机肥与测土配方施肥技术为例[J].中国农村经济,2012(3):68-77.
[4]虞祎,杨泳冰,胡浩,等.中国化肥减量目标研究——基于满足农产品供给与水资源的双重约束[J].农业技术经济,2017(2):102-110.
[5]张驰,张崇尚,仇焕广,等.农业保险参保行为对农户投入的影响——以有机肥投入为例[J].农业技术经济,2017(6):79-87.
[6]罗必良,郑燕丽.农户的行为能力与农地流转——基于广东农户问卷的实证分析[J].学术研究,2012(7):64-70.
[7] SCHULTZ W.On the economics of agricultural production over time[J].Economic inquiry,1982,20(1):10-20.
[8]田素妍,陈嘉烨.可持续生计框架下农户气候变化适应能力研究[J].中国人口·资源与环境,2014,24(5):31-37.
[9] YESUF M.The impact of climate change and adaptation on food production in low-income countries:evidence from the Nile Basin,Ethiopia[J].Ifpri discussion papers,2015,93(12):5747-5752.
[10]HUANG J,WANG Y,WANG J.Farmers'adaptation to extreme weather events through farm management and its impacts on the mean and risk of rice yield in China[J].American journal of agricultural economics,2015,97(2):602-617.
[11]高静,贺昌政.信息能力影响农户创业机会识别——基于456份调研问卷的分析[J].软科学,2015,29(3):140-144.
[12]黄鑫鑫,安萍莉,蔡璐佳,等.农户自主发展能力研究——以东北粮食主产区为例[J].资源科学,2015,37(9):1825-1833.
[13]高珊,黄贤金,钟太洋,等.农业市场化对农户种植效益的影响——基于沪苏皖农户调查的实证研究[J].地理研究,2013,32(6):1103-1112.
[14]杨扬,李桦,薛彩霞,等.林业产权、市场环境对农户不同生产环节林业投入的影响——来自集体林改试点省福建林农的调查[J].资源科学,2018,40(2):427-438.
[15]龙冬平,李同昇,芮旸,等.特色种植农户对不同技术供给模式的行为响应——以陕西省周至县猕猴桃种植示范村为例[J].经济地理,2015,35(5):135-142.
[16]周应恒,胡凌啸.中国农民专业合作社还能否实现“弱者的联合”?——基于中日实践的对比分析[J].中国农村经济,2016(6):30-38.
[17]GOODWIN B K,FEATHERSTONE A M,ZEULI K.Producer experience,learning by doing,and yield performance[J].American journal of agricultural economics,2002,84(3):660-678.
[18]NICHOLLS J G.Achievement motivation:conceptions of ability,subjective experience,task choice,and performance[J].Psychological review,1984,91(3):328-346.
[19]GIDDENS A.The class structure of the advanced societies[M].New York:Haper&Row Publishers,1975.
[20]Hayek F A.The use of knowledge in society[J].American economic review,1945,35(4):519-530.
[21]董静,汪立,吴友.地理距离与风险投资策略选择——兼论市场环境与机构特质的调节作用[J].南开管理评论,2017,20(2):4-16.
[22]葛继红,周曙东,王文昊.互联网时代农产品运销再造——来自“褚橙”的例证[J].农业经济问题,2016,37(10):51-59,111.
[23]吴雪莲,张俊飚,丰军辉.农户绿色农业技术认知影响因素及其层级结构分解——基于Probit-ISM模型[J].华中农业大学学报(社会科学版),2017(5):36-45.
[24]于冷.农业标准化与农产品质量分等分级[J].中国农村经济,2004(7):4-10.
[25]LATRUFFE L,PIET L.Does land fragmentation affect farm performance?A case study from Brittany,France[J].Agricultural systems,2014(129):68-80.
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