“包容性”新治理:互联网文化内容管理及规制
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摘要
以互联网为核心的媒介变革正在对当代的产业、文化、社会产生着极大的影响。"互联网+"带来了文创产业的生态变革,助推文创产业成为新经济时代的重要动力。但同时,互联网文化内容规制存在管理的"线性"思维和互联网的"非线性"生态、文化内容的海量性和超前性与互联网管理的滞后性等问题与矛盾。在当前互联网文化内容管理处于政府、企业和个人用户三方博弈的状态下,我们应在"新治理"的理论下,基于共享和创意友好导向,构建更加包容的多元共治模式;确定政府管理边界,建立不同主体协同共治的内容审查机制;运用科技手段,建立不同技术适用不同程序的内容审查程序以及行业标准,加强互联网文化内容"新治理"机制的构建。
The Internet-centered media revolution is having a tremendous impact on the contemporary industry,culture, and society. "Internet+" brought about the ecological reform of the cultural and creative industries. The cultural content management has problems and contradictions such as the "linear" thinking of management and the "non-linear"ecology of the Internet, the massiveness and advancement of cultural content and the lag of Internet management.Under the current state of Internet culture content management in the three-way game of government, enterprises and individual users, we should build a more inclusive and pluralistic governance model based on the theory of sharing and creative friendly under the "new governance"theory.At the same time, from the establishment of government management boundaries, the establishment of content review mechanisms for the coordination of different subjects, the use of scientific and technological means, the establishment of different techniques for the application of different procedures, and industry standards, the content review procedures to strengthen the construction of Internet culture content "new governance"mechanism.
The Internet-centered media revolution is having a tremendous impact on the contemporary industry,culture, and society. "Internet+" brought about the ecological reform of the cultural and creative industries. The cultural content management has problems and contradictions such as the "linear" thinking of management and the "non-linear"ecology of the Internet, the massiveness and advancement of cultural content and the lag of Internet management.Under the current state of Internet culture content management in the three-way game of government, enterprises and individual users, we should build a more inclusive and pluralistic governance model based on the theory of sharing and creative friendly under the "new governance"theory.At the same time, from the establishment of government management boundaries, the establishment of content review mechanisms for the coordination of different subjects, the use of scientific and technological means, the establishment of different techniques for the application of different procedures, and industry standards, the content review procedures to strengthen the construction of Internet culture content "new governance"mechanism.
引文
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[5]高宏存,于正.感知国家话语下市场话语的脉动———我国网络新媒体管理政策的宏观思考[J].江汉大学学报(人文科学版),2010,29(6):31-37.
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[2]国务院关于积极推进“互联网+”行动的指导意见[EB/OL].新华网.http://www.xinhuanet.com/politics/2015-07/04/c_1115815944.htm,2018-06-20.
[3]文化部.互联网文化管理暂行规定[J].司法业务文选,2011,(19):30-36.
[4]陈少峰.文化产业发展五大趋势[N].光明日报,2013-05-30(016).
[5]高宏存,于正.感知国家话语下市场话语的脉动———我国网络新媒体管理政策的宏观思考[J].江汉大学学报(人文科学版),2010,29(6):31-37.
[6]高宏存.比较视野下网络新媒体管理机制探索[J].行政管理改革,2010,(12):75-79.
[7]许立勇.“互联网+”文创内容的把关及其规制[J].深圳大学学报(人文社会科学版),2017,34(5):44-49.
[8]习近平.自主创新推进网络强国建设[EB/OL].http://www.cac.gov.cn/2018-04/21/c_1122719824.html.2018-04-21.
[9]黄文.新治理理论下电商售假的合作治理[J].社会科学家,2017,(5):82-86.