创业学习与新颖型商业模式设计:市场环境不确定的调节作用
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摘要
通过对500家新企业的问卷调查,探讨了不同的创业学习方式对新颖型商业模式设计的影响,以及在不同的市场不确定环境中,如何采取不同的创业学习方式以更好地促进新颖型商业模式设计的问题。结果表明:经验性学习和获得性学习均有助于新颖型商业模式设计;在竞争强度高的环境下,获得性学习相比经验性学习,在促进商业模式设计方面发挥更大的作用;两类学习间存在互补作用。
Based on the questionnaire of 500 new enterprises,this study explores how entrepreneurial learning affect the novelty-centered business model design,and how to better promote this design by adopting different modes of entrepreneurial learning under different market uncertainty environments. The results show that experiential learning and acquisitive learning both have positive effects on novelty-centered business model design. Acquisitive learning has a more important effect on novelty-centered business model design than experiential learning under highly competitive environment. There is a complementary relationship between the two types of learning.
Based on the questionnaire of 500 new enterprises,this study explores how entrepreneurial learning affect the novelty-centered business model design,and how to better promote this design by adopting different modes of entrepreneurial learning under different market uncertainty environments. The results show that experiential learning and acquisitive learning both have positive effects on novelty-centered business model design. Acquisitive learning has a more important effect on novelty-centered business model design than experiential learning under highly competitive environment. There is a complementary relationship between the two types of learning.
引文
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POLITIS D.2005.The process of entrepreneurial learning:a conceptual framework[J].Entrepreneurship Theory and Practice,29(4):399-424.
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VOSS G B,VOSS Z G.2000.Strategic orientation and firm performance in an artistic environment[J].Journal of Marketing,64(1):67-83.
ZAHRA S A,GEORGE G.2002.Absorptive capacity:a review,re-conceptualization,and extension[J].Academy of Management Review,27(2):185-203.
ZAHRA S A,NIELSEN A P,BOGNER W C.1999.Corporate entrepreneurship,knowledge,and competence development[J].Entrepreneurship Theory and Practice,23(3):169-189.
ZOTT C,AMIT R.2008.The fit between product market strategy and business model:implications for firm performance[J].Strategic Management Journal,29(1):1-26.
ZOTT C,AMIT R.2007.Business model design and the performance of entrepreneurial firms[J].Organization Science,18(2):181-199.
ZOTT C,AMIT R.2010.Business model design:an activity system perspective[J].Long Range Planning,43(2):216-226.
龚丽敏,魏江,董忆,等.2015.商业模式研究现状和流派识别:基于1997-2010年SSCI引用情况的分析[J].管理评论(6):131-140.
谢雅萍,黄美娇.2016.创业学习、创业能力与创业绩效---社会网络研究视角[J].经济经纬(1):101-106.
AMIT R,ZOTT C.2001.Value creation in e-business[J].Strategic Management Journal,22(6/7):493-520.
ANDRIES P,DEBACKERE K,LOOY B.2013.Simultaneous experimentation as a learning strategy:business model development under uncertainty[J].Strategic Entrepreneurship Journal,7(4):288-310.
ANTONCIC B,HISRICH R D.2010.Intrapreneurship:construct refinement and cross-cultural validation[J].Journal of Business Venturing,16(5):495-527.
ARGOTE L,MIRONSPEKTOR E.2011.Organizational learning:from experience to knowledge[J].Organization Science,22(5):1123-1137.
BAUM J A C,LI S X,USHER J M.2000.Making the next move:how experiential and vicarious learning shape the locations of chains’acquisitions[J].Administrative Science Quarterly,45(4):766-801.
BAUM J R,LOCKE E A,SMITH K G.2001.A multidimensional model of venture growth[J].Academy of Management Journal,44(2):292-303.
BERENDS H,SMITS A,REYMEN I,et al.2016.Learning while(re)configuring:business model innovation processes in established firms[J].Strategic Organization,14(3):181-219.
BINGHAM C B,EISENHARDT K M,FURR N R.2007.What makes a process a capability?Heuristics,strategy,and effective capture of opportunities[J].Strategic Entrepreneurship Journal,1(1-2):27-47.
BRUNEEL J,YLI-RENKO H,CLARYSSE B.2010.Learning from experience and learning from others:how congenital and inter-organizational learning substitute for experiential learning in young firm internationalization[J].Strategic Entrepreneurship Journal,4(2):164-182.
COVIN J G,SLEVIN D P.1991.A conceptual model of entrepreneurship as firm behavior[J].Entrepreneurship Theory and Practice,16(1):7-25.
DEMIL B,LECOCQ X,RICART J E,et al.2015.Introduction to the SEJ special issue on business models:business models within the domain of strategic entrepreneurship[J].Strategic Entrepreneurship Journal,9(1):1-11.
GAVETTI G,LEVINTHAL D.2000.Looking forward and looking backward:cognitive and experiential search[J].Administrative Science Quarterly,45(1):113-137.
HAMILTON B H,NICKERSON J A.2003.Correcting for endogeneity in strategic management research[J].Strategic Organization,1(1):51-78.
HOLCOMB T R,IRELAND R D,HOLMES JR R M,et al.2009.Architecture of entrepreneurial learning:exploring the link among heuristics,knowledge,and action[J].Entrepreneurship Theory and Practice,33(1):167-192.
JAWORSKI B J,KOHLI A K.1993.Market orientation:antecedents and consequences[J].Journal of Marketing,57(3):53-70.
KIM J Y J,MINER A S.2007.Vicarious learning from the failures and near-failures of others:evidence from the US commercial banking industry[J].Academy of Management Journal,50(3):687-714.
OTT T E,EISENHARDT K M,BINGHAM C B.2017.Strategy formation in entrepreneurial settings:past insights and future directions[J].Strategic Entrepreneurship Journal,11(3):306-325.
POLITIS D.2005.The process of entrepreneurial learning:a conceptual framework[J].Entrepreneurship Theory and Practice,29(4):399-424.
SOSNA M,TREVINYO-RODRGUEZ R N,VELAMURI SR.2010.Business model innovation through trial-and-error learning:the Naturhouse case[J].Long Range Planning,43(2):383-407.
TUSCHKE A,SANDERS W G,HERNANDEZ E.2014.Whose experience matters in the boardroom?The effects of experiential and vicarious learning on emerging market entry[J].Strategic Management Journal,35(3):398-418.
VOSS G B,VOSS Z G.2000.Strategic orientation and firm performance in an artistic environment[J].Journal of Marketing,64(1):67-83.
ZAHRA S A,GEORGE G.2002.Absorptive capacity:a review,re-conceptualization,and extension[J].Academy of Management Review,27(2):185-203.
ZAHRA S A,NIELSEN A P,BOGNER W C.1999.Corporate entrepreneurship,knowledge,and competence development[J].Entrepreneurship Theory and Practice,23(3):169-189.
ZOTT C,AMIT R.2008.The fit between product market strategy and business model:implications for firm performance[J].Strategic Management Journal,29(1):1-26.
ZOTT C,AMIT R.2007.Business model design and the performance of entrepreneurial firms[J].Organization Science,18(2):181-199.
ZOTT C,AMIT R.2010.Business model design:an activity system perspective[J].Long Range Planning,43(2):216-226.