摘要
从医药供应链的角度来看,我国医药供应链成员企业缺乏合作意识,不关注供应链整体效益,只注重自身利润的最大化。在此背景下,通过建立医药供应链的模型,并基于博弈论进行定量分析,对医药供应链企业合作与不合作之间的差异进行研究。研究发现:在同等的服务水平下,成员企业合作博弈能在很大程度上提高药品的供应量,降低药品的零售价格,并且提高医药供应链的整体利润。
In this paper, by establishing a model of the pharmaceutical supply chain and conducting a quantitative analysis based on the game theory on it, we studied the different situations with and without cooperation between the pharmaceutical supply chain member enterprises. The study found that under the same level of service, the cooperative game of the member enterprises could greatly improve the supply volume of the medicines, reduce their retail prices, and increase the overall profit of the pharmaceutical supply chain.
引文
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