互联网背景下智能手机普及对消费升级的影响研究
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摘要
"互联网+"的核心是以平台模式满足消费者复杂多变的个性化需求,而智能手机作为互联网技术与消费者的交汇点和落脚点,能够推动现有的"现金现货现场"零售旧模式变革,促进居民生活、购物、娱乐、社交、体验的一体化消费升级,其影响主要体现在消费习惯、消费场景、消费体验、参与方式、购物信息和售后服务等六大方面的颠覆性变化,而作用路径主要包括:服务/商品定制化、购物社交化、平台生活化、消费移动化和渠道线上化。同时,文章注意到智能手机普及过程中存在信息不对称、维权困难、手机成瘾、认知障碍和信息安全等挑战。因此,只有客观理性地分析智能手机普及带来的机遇和挑战,才能把握好"互联网+"浪潮下的商业机会。
The core of"Internet +"is to meet the consumer's complex and changeable personalized demand with the platform model,and the smartphone,as the intersection point and the foothold of the Internet technology and consumer,can promote the existing cash spot retailing old mode change,promote the integrated consumption upgrade of consumers' life,shopping,entertainment,social exchange,and experience. Its influence is mainly embodied in the disruptive changes in the six aspects of consumption habits,consumption scenarios,consumption experiences,participation methods,shopping information and after-sales services,however,its acting path mainly includes service/commodity customization,shopping socialization,platform living,consumption mobilization and channel online. Meanwhile,this article notices the challenges of information asymmetry,difficulty in rights protection,mobile phone addiction,cognitive impairment and information security in the process of popularization of smartphones. Therefore,only by objectively and rationally analyzing the opportunities and challenges brought by the popularization of smartphones,can we grasp the business opportunities under the"Internet +"wave.
The core of"Internet +"is to meet the consumer's complex and changeable personalized demand with the platform model,and the smartphone,as the intersection point and the foothold of the Internet technology and consumer,can promote the existing cash spot retailing old mode change,promote the integrated consumption upgrade of consumers' life,shopping,entertainment,social exchange,and experience. Its influence is mainly embodied in the disruptive changes in the six aspects of consumption habits,consumption scenarios,consumption experiences,participation methods,shopping information and after-sales services,however,its acting path mainly includes service/commodity customization,shopping socialization,platform living,consumption mobilization and channel online. Meanwhile,this article notices the challenges of information asymmetry,difficulty in rights protection,mobile phone addiction,cognitive impairment and information security in the process of popularization of smartphones. Therefore,only by objectively and rationally analyzing the opportunities and challenges brought by the popularization of smartphones,can we grasp the business opportunities under the"Internet +"wave.
引文
[1]辜胜阻,曹冬梅,李睿.让“互联网+”行动计划引领新一轮创业浪潮[J].科学学研究,2016(2).
[2]陈茫.基于大数据的信息生态系统演变与建设研究[J].情报理论与实践,2015(3).
[3]王茜.“互联网+”促进我国消费升级的效应与机制[J].财经论丛,2016(12).
[4] Dickson P R. Understanding the Trade Winds:The Global Evolution of Production,Consumption,and the Internet[J]. Journal of Consumer Research,2000,27(1):115-122.
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[8]邱琼,韩炜.2016年中国移动消费分析[J].中国流通经济,2017(1).
[9]刘长庚,张磊,韩雷,等.发展服务业新业态促进消费升级的实现路径[J].经济纵横,2016(11).
[10] Gilliland J, Sadler R, Clark A, et al. Using a Smartphone Application to Promote Healthy Dietary Behaviours and Local Food Consumption[J]. Biomed Research International,2015(8):1-11.
[11]刘战雄,宋广文.智能手机与生活方式变迁及其影响[J].科学技术哲学研究,2018(1).
[12]王德胜,王冠琳.信息不对称条件下消费者网络购物的感知风险[J].经济管理,2013(1).
[13] Malhotra,N. K.,Kim,S. S.,Agarwal,J.:Internet Users'Information Privacy Concerns(IUIPC):The Construct, the Scale, and a Causal Model. Information Systems Research,2004:4,pp. 336-355.
[14]李凯,孙旭丽,严建援.移动支付系统使用意愿影响因素分析:基于交换理论的实证研究[J].管理评论,2013(3).
[15] Parasuraman S,Sam A T,Yee S,et al. Smartphone usage and increased risk of mobile phone addiction:A concurrent study[J]. International Journal of Pharmaceutical Investigation,2017,7(3):125-131.
[16] Hawi N S,Samaha M. Relationships among smartphone addiction,anxiety,and family relations[J]. Behaviour&Information Technology,2017(3):1-7.
[17]王先庆,雷韶辉.新零售环境下人工智能对消费及购物体验的影响研究——基于商业零售变革和人货场体系重构视角[J].商业经济研究,2018(17).
[18]于云华.当前网络消费现状、存在问题及对策分析[J].理论学习,2014(1).
[19]张克永,李宇佳,杨雪.网络碎片化学习中的认知障碍问题研究[J].现代教育技术,2015(2).
[20]王竹立.“互联网+教育”意味着什么[J].今日教育,2015(5).
(1)《中国互联网发展报告2018》。
(1)数据来源于中国国家统计局。2017年我国社会消费品零售总额约为36.63万亿元,其中全国网络零售市场交易规模达到7.18万亿元,同比增长32.2%,约占社会销售品零售总额的19.6%; 2017年最后一周网络购物APP渗透率为69.9%,用户规模达7.13亿。
[2]陈茫.基于大数据的信息生态系统演变与建设研究[J].情报理论与实践,2015(3).
[3]王茜.“互联网+”促进我国消费升级的效应与机制[J].财经论丛,2016(12).
[4] Dickson P R. Understanding the Trade Winds:The Global Evolution of Production,Consumption,and the Internet[J]. Journal of Consumer Research,2000,27(1):115-122.
[5]吴义爽,盛亚,蔡宁.基于互联网+的大规模智能定制研究——青岛红领服饰与佛山维尚家具案例[J].中国工业经济,2016(4).
[6]罗珉,李亮宇.互联网时代的商业模式创新:价值创造视角[J].中国工业经济,2015(1).
[7]王竹立,李小玉,林津.智能手机与“互联网+”课堂——信息技术与教学整合的新思维、新路径[J].远程教育杂志,2015(4).
[8]邱琼,韩炜.2016年中国移动消费分析[J].中国流通经济,2017(1).
[9]刘长庚,张磊,韩雷,等.发展服务业新业态促进消费升级的实现路径[J].经济纵横,2016(11).
[10] Gilliland J, Sadler R, Clark A, et al. Using a Smartphone Application to Promote Healthy Dietary Behaviours and Local Food Consumption[J]. Biomed Research International,2015(8):1-11.
[11]刘战雄,宋广文.智能手机与生活方式变迁及其影响[J].科学技术哲学研究,2018(1).
[12]王德胜,王冠琳.信息不对称条件下消费者网络购物的感知风险[J].经济管理,2013(1).
[13] Malhotra,N. K.,Kim,S. S.,Agarwal,J.:Internet Users'Information Privacy Concerns(IUIPC):The Construct, the Scale, and a Causal Model. Information Systems Research,2004:4,pp. 336-355.
[14]李凯,孙旭丽,严建援.移动支付系统使用意愿影响因素分析:基于交换理论的实证研究[J].管理评论,2013(3).
[15] Parasuraman S,Sam A T,Yee S,et al. Smartphone usage and increased risk of mobile phone addiction:A concurrent study[J]. International Journal of Pharmaceutical Investigation,2017,7(3):125-131.
[16] Hawi N S,Samaha M. Relationships among smartphone addiction,anxiety,and family relations[J]. Behaviour&Information Technology,2017(3):1-7.
[17]王先庆,雷韶辉.新零售环境下人工智能对消费及购物体验的影响研究——基于商业零售变革和人货场体系重构视角[J].商业经济研究,2018(17).
[18]于云华.当前网络消费现状、存在问题及对策分析[J].理论学习,2014(1).
[19]张克永,李宇佳,杨雪.网络碎片化学习中的认知障碍问题研究[J].现代教育技术,2015(2).
[20]王竹立.“互联网+教育”意味着什么[J].今日教育,2015(5).
(1)《中国互联网发展报告2018》。
(1)数据来源于中国国家统计局。2017年我国社会消费品零售总额约为36.63万亿元,其中全国网络零售市场交易规模达到7.18万亿元,同比增长32.2%,约占社会销售品零售总额的19.6%; 2017年最后一周网络购物APP渗透率为69.9%,用户规模达7.13亿。
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