农户化肥减量施用意向影响因素及其效应分解——基于VBN-TPB的实证分析
|
摘要
根据价值-信念-规范理论和计划行为理论,基于粮食主产区山东省549户农户调研数据,采用结构方程模型分析农户耕地化肥减量施用行为意向影响因素及其效应分解。结果表明:农户化肥减量施用价值感知显著正向影响其行为态度、主观规范和知觉行为控制,显著负向影响其责任归属;行为态度、主观规范、知觉行为控制和责任归属均显著促进行为意向,其中知觉行为控制促进作用最大。效应分解上,主观规范对行为意向的直接正效应大于其通过责任归属的间接正效应;价值感知对责任归属的直接负效应大于其通过主观规范的间接正效应。多群组分析结果表明,兼业程度和耕地规模调节变量在不同假设路径中的影响存在较大差异。随着兼业程度的增加,价值感知对行为态度、主观规范和知觉行为控制的正向作用均大致呈逐渐上升态势,而随着耕地经营规模的扩大,价值感知的正向作用则呈减小态势。对化肥减量施用行为意向的影响方面,兼业程度分组中,责任归属对纯农户的影响最大、主观规范对Ⅲ兼农户的影响最大、知觉行为控制对Ⅱ兼农户的影响最大;耕地规模分组中,责任归属和知觉行为控制对中等规模农户的影响最大。
Based on the Value-Belief-Norm Theory and the Planned Behavior Theory,and the survey data of 549 farmer households in Shandong Province,this paper analyzes the influence factors and the effect decomposition of farmers' behavioral intention to reduce the use of fertilizer.The method of Structural Equation Model is employed in this paper.The results shows that farmers' value perception of chemical fertilizer reduction has a significant positive impact on behavioral attitude,subjective norm and perceived behavior control,but a significant negative impact on the responsibility attribution.Behavioral attitude,subjective norm,perceived behavior control and responsibility attribution are crucial in promoting farmers' intention of reducing the use of fertilizer,and perceived behavior control is the most influential factor.In terms of effect decomposition,the direct positive effect of subjective norm on farmers' intention is greater than the indirect positive effect of that through responsibility attribution;the direct negative effect of perceived value on responsibility attribution is greater than the indirect positive effect of that through subjective norm.The analysis of Multiple-group Structural Equation Model shows that there are significant differences in the influence of farmers' part-time business and size of farmland on different hypothetical paths.With the increase of farmers' part-time work,the positive effects of value perception on behavioral attitude,subjective norm,and perceptual behavior control are all gradually increasing.But with the expansion of farm size,the positive effects of value perception show a decline.When farmers' part-time business is adjustment variable,among the four types of farmers,responsibility attribution has the greatest impact on pure farmer's behavioral intention of reducing the use of fertilizer;subjective norm has the greatest impact on farmer Ⅲ's behavioral intention,and perceived behavioral control has the greatest impact on farmer Ⅱ.When farm size is adjustment variable,the effect of responsibility attribution and perceived behavioral control have the greatest impact on the medium-scale farmers.
Based on the Value-Belief-Norm Theory and the Planned Behavior Theory,and the survey data of 549 farmer households in Shandong Province,this paper analyzes the influence factors and the effect decomposition of farmers' behavioral intention to reduce the use of fertilizer.The method of Structural Equation Model is employed in this paper.The results shows that farmers' value perception of chemical fertilizer reduction has a significant positive impact on behavioral attitude,subjective norm and perceived behavior control,but a significant negative impact on the responsibility attribution.Behavioral attitude,subjective norm,perceived behavior control and responsibility attribution are crucial in promoting farmers' intention of reducing the use of fertilizer,and perceived behavior control is the most influential factor.In terms of effect decomposition,the direct positive effect of subjective norm on farmers' intention is greater than the indirect positive effect of that through responsibility attribution;the direct negative effect of perceived value on responsibility attribution is greater than the indirect positive effect of that through subjective norm.The analysis of Multiple-group Structural Equation Model shows that there are significant differences in the influence of farmers' part-time business and size of farmland on different hypothetical paths.With the increase of farmers' part-time work,the positive effects of value perception on behavioral attitude,subjective norm,and perceptual behavior control are all gradually increasing.But with the expansion of farm size,the positive effects of value perception show a decline.When farmers' part-time business is adjustment variable,among the four types of farmers,responsibility attribution has the greatest impact on pure farmer's behavioral intention of reducing the use of fertilizer;subjective norm has the greatest impact on farmer Ⅲ's behavioral intention,and perceived behavioral control has the greatest impact on farmer Ⅱ.When farm size is adjustment variable,the effect of responsibility attribution and perceived behavioral control have the greatest impact on the medium-scale farmers.
引文
[1]何浩然,张林秀,李强.农民施肥行为及农业面源污染研究[J].农业技术经济,2006(6):2-10.
[2] LEFROY R D B,BECHSTEDT H D,RAIS M.Indicators for sustainable land management based on farmer surveys in Vietnam,Indonesia and Thailand[J].Agriculture ecosystems and environment,2000,81(2):137-146.
[3]农业部.关于印发《到2020年化肥使用量零增长行动方案》和《到2020年农药使用量零增长行动方案》的通知[EB/OL].[2017-12-10].http://www.moa.gov.cn/zwllm/tzgg/tz/201503/t20150318_4444765.htm.
[4]郑微微,徐雪高.江苏省化肥施用强度变化驱动因子分解及其影响因素分析[J].华中农业大学学报(社会科学版),2017(4):55-62,147.
[5]周洁红,唐利群,李凯.应对气候变化的农业生产转型研究进展[J].中国农村观察,2015(3):74-86.
[6]郭利京,赵瑾.非正式制度与农户亲环境行为——以农户秸秆处理行为为例[J].中国人口·资源与环境,2014,24(11):69-75.
[7]毕茜,陈赞迪,彭珏.农户亲环境农业技术选择行为的影响因素分析——基于重庆336户农户的统计分析[J].西南大学学报(社会科学版),2014,40(6):44-49.
[8]徐志刚,张炯,仇焕广.声誉诉求对农户亲环境行为的影响研究——以家禽养殖户污染物处理方式选择为例[J].中国人口·资源与环境,2016,26(10):44-52.
[9]仇焕广,栾昊,李瑾,等.风险规避对农户化肥过量施用行为的影响[J].中国农村经济,2014(3):85-96.
[10]李纪华,王东,杨沫,等.农民水稻施肥行为研究与政策涵义[J].长江流域资源与环境,2015,24(3):524-530.
[11]巩前文,穆向丽,田志宏.农户过量施肥风险认知及规避能力的影响因素分析——基于江汉平原284个农户的问卷调查[J].中国农村经济,2010(10):66-76.
[12]杨宜婷.不同类型种稻大户技术应用行为研究[D].南昌:江西农业大学,2013.
[13]TODOROVA S,IKOVA J.Multifunctional agriculture:social and ecological impacts on the organic farms in Bulgaria[J].Procedia economics and finance,2014,9(1):310-320.
[14]巩前文,张俊飚,李瑾.农户施肥量决策的影响因素实证分析——基于湖北省调查数据的分析[J].农业经济问题,2008(10):63-68.
[15]马骥.农户粮食作物化肥施用量及其影响因素分析——以华北平原为例[J].农业技术经济,2006(6):157-157.
[16]胡瑞法,黄季焜.农业生产投入要素结构变化与农业技术发展方向[J].中国农村观察,2001(6):9-16.
[17]朱哲毅,周力.要素供给主体差异对化肥施用量的影响分析——基于江苏省526份农户调查数据[J].湖南农业大学学报(社会科学版),2016,17(4):1-7.
[18]尚杰,尹晓宇.中国化肥面源污染现状及其减量化研究[J].生态经济,2016,32(5):196-199.
[19]肖新成,谢德体.农户对过量施肥危害认知与规避意愿的实证分析——以涪陵榨菜种植为例[J].西南大学学报(自然科学版),2016,38(7):138-148.
[20]饶静,许翔宇,纪晓婷.我国农业面源污染现状、发生机制和对策研究[J].农业经济问题,2011(8):81-87.
[21]钟甫宁,纪月清.土地产权、非农就业机会与农户农业生产投资[J].经济研究,2009(12):43-51.
[22]黄渊基.生态文明背景下洞庭湖区生态经济发展战略研究[J].经济地理,2016(10):131-136.
[23]宾幕容,文孔亮,周发明.湖区农户畜禽养殖废弃物资源化利用意愿和行为分析——以洞庭湖生态经济区为例[J].经济地理,2017,37(9):185-191.
[24]BJARNE B J.Knowledge,action and pro-environmental behaviour[J].Environmental education research,2002,8(3):325-334.
[25]EHRLICH P R,KENNEDY D.Millennium assessment of human behavior[J].Science,2005,309(5734):562-563.
[26]梁流涛,曲福田,冯淑怡.经济发展与农业面源污染:分解模型与实证研究[J].长江流域资源与环境,2013,22(10):1369-1374.
[27]CHENG C H,MONROE M C.Connection to nature:children's affective attitude toward nature[J].Environment and behavior,2012,44(1):31-49.
[28]郭利京,赵瑾.农户亲环境行为的影响机制及政策干预——以秸秆处理行为为例[J].农业经济问题,2014,35(12):78-84.
[29]崔亚飞,黄少安,吴琼.农户亲环境意向的影响因素及其效应分解研究[J].干旱区资源与环境,2017(12):45-49.
[30]OREG S,KATZGERRO T.Predicting proenvironmental behavior cross-nationally:values,the theory of planned behavior,and value-belief-norm theory[J].Environment and behavior,2006,38(4):462-483.
[31]HAN H.Travelers'pro-environmental behavior in a green lodging context:converging value-belief-norm theory and the theory of planned behavior[J].Tourism management,2015(47):164-177.
[32]吴雪莲,张俊飚,丰军辉.农户作物秸秆市场流通的参与意愿及其影响因素[J].干旱区资源与环境,2017(2):79-84.
[33]NORDLUND A M,GARVILL J.Value structures behind pro-environmental behavior[J].Environment and behavior,2002,34(6):740-756.
[34]寇平君,卢凤君,沈泽江.构建我国农产品市场流通模式的战略性思考[J].农业经济问题,2002,23(8):13-17.
[35]张晓杰,靳慧蓉,娄成武.规范激活理论:公众环保行为的有效预测模型[J].东北大学学报(社会科学版),2016,18(6):610-615.
[36]KOTCHEN M J,REILING S D.Environmental attitudes,motivations,and contingent valuation of nonuse values:a case study involving endangered species[J].Ecological economics,2000,32(1):93-107.
[37]TAYLOR S,TODD P.An integrated model of waste management behavior:a test of household recycling and composting intentions[J].Environment and behavior,1995,27(5):603-630.
[38]ARMITAGE C J,CONNER M T.Efficacy of the theory of planned behaviour:a meta-analytical review[J].British journal of social psychology,2001(40):471-499.
[39]AJZEN I,FISHBEIN M.Understanding attitudes and predicting social behavior[M].New Jersey:Prentice-Hall,1980.
[40]AJZEN I.Attitudes personality,and behavior[M].Maidenhead:Open university press,1988.
[41]STERN P C,DIETZ T,GUAGNANO G A.The new ecological paradigm in social-psychological context[J].Environment and behavior,1995,27(6):723-743.
[42]STERN P C.Information,incentives,and pro-environmental consumer behavior[J].Journal of consumer policy,1999,22(4):461-478.
[43]黄俊英.多变量分析[M].中国台北:中国经济企业研究所,1995:132-144.
[44]张连刚.基于多群组结构方程模型视角的绿色购买行为影响因素分析——来自东部、中部、西部的数据[J].中国农村经济,2010(2):44-56.
[45]曹慧,赵凯.代际差异视角下粮农保护性耕作投入意愿的影响因素分析[J].西北农林科技大学学报(社会科学版),2018,18(1):115-123.
[46]高佳,宋戈.产权认知及外部环境对农户土地流转行为影响模型分析[J].农业工程学报,2017,33(5):248-256.
[2] LEFROY R D B,BECHSTEDT H D,RAIS M.Indicators for sustainable land management based on farmer surveys in Vietnam,Indonesia and Thailand[J].Agriculture ecosystems and environment,2000,81(2):137-146.
[3]农业部.关于印发《到2020年化肥使用量零增长行动方案》和《到2020年农药使用量零增长行动方案》的通知[EB/OL].[2017-12-10].http://www.moa.gov.cn/zwllm/tzgg/tz/201503/t20150318_4444765.htm.
[4]郑微微,徐雪高.江苏省化肥施用强度变化驱动因子分解及其影响因素分析[J].华中农业大学学报(社会科学版),2017(4):55-62,147.
[5]周洁红,唐利群,李凯.应对气候变化的农业生产转型研究进展[J].中国农村观察,2015(3):74-86.
[6]郭利京,赵瑾.非正式制度与农户亲环境行为——以农户秸秆处理行为为例[J].中国人口·资源与环境,2014,24(11):69-75.
[7]毕茜,陈赞迪,彭珏.农户亲环境农业技术选择行为的影响因素分析——基于重庆336户农户的统计分析[J].西南大学学报(社会科学版),2014,40(6):44-49.
[8]徐志刚,张炯,仇焕广.声誉诉求对农户亲环境行为的影响研究——以家禽养殖户污染物处理方式选择为例[J].中国人口·资源与环境,2016,26(10):44-52.
[9]仇焕广,栾昊,李瑾,等.风险规避对农户化肥过量施用行为的影响[J].中国农村经济,2014(3):85-96.
[10]李纪华,王东,杨沫,等.农民水稻施肥行为研究与政策涵义[J].长江流域资源与环境,2015,24(3):524-530.
[11]巩前文,穆向丽,田志宏.农户过量施肥风险认知及规避能力的影响因素分析——基于江汉平原284个农户的问卷调查[J].中国农村经济,2010(10):66-76.
[12]杨宜婷.不同类型种稻大户技术应用行为研究[D].南昌:江西农业大学,2013.
[13]TODOROVA S,IKOVA J.Multifunctional agriculture:social and ecological impacts on the organic farms in Bulgaria[J].Procedia economics and finance,2014,9(1):310-320.
[14]巩前文,张俊飚,李瑾.农户施肥量决策的影响因素实证分析——基于湖北省调查数据的分析[J].农业经济问题,2008(10):63-68.
[15]马骥.农户粮食作物化肥施用量及其影响因素分析——以华北平原为例[J].农业技术经济,2006(6):157-157.
[16]胡瑞法,黄季焜.农业生产投入要素结构变化与农业技术发展方向[J].中国农村观察,2001(6):9-16.
[17]朱哲毅,周力.要素供给主体差异对化肥施用量的影响分析——基于江苏省526份农户调查数据[J].湖南农业大学学报(社会科学版),2016,17(4):1-7.
[18]尚杰,尹晓宇.中国化肥面源污染现状及其减量化研究[J].生态经济,2016,32(5):196-199.
[19]肖新成,谢德体.农户对过量施肥危害认知与规避意愿的实证分析——以涪陵榨菜种植为例[J].西南大学学报(自然科学版),2016,38(7):138-148.
[20]饶静,许翔宇,纪晓婷.我国农业面源污染现状、发生机制和对策研究[J].农业经济问题,2011(8):81-87.
[21]钟甫宁,纪月清.土地产权、非农就业机会与农户农业生产投资[J].经济研究,2009(12):43-51.
[22]黄渊基.生态文明背景下洞庭湖区生态经济发展战略研究[J].经济地理,2016(10):131-136.
[23]宾幕容,文孔亮,周发明.湖区农户畜禽养殖废弃物资源化利用意愿和行为分析——以洞庭湖生态经济区为例[J].经济地理,2017,37(9):185-191.
[24]BJARNE B J.Knowledge,action and pro-environmental behaviour[J].Environmental education research,2002,8(3):325-334.
[25]EHRLICH P R,KENNEDY D.Millennium assessment of human behavior[J].Science,2005,309(5734):562-563.
[26]梁流涛,曲福田,冯淑怡.经济发展与农业面源污染:分解模型与实证研究[J].长江流域资源与环境,2013,22(10):1369-1374.
[27]CHENG C H,MONROE M C.Connection to nature:children's affective attitude toward nature[J].Environment and behavior,2012,44(1):31-49.
[28]郭利京,赵瑾.农户亲环境行为的影响机制及政策干预——以秸秆处理行为为例[J].农业经济问题,2014,35(12):78-84.
[29]崔亚飞,黄少安,吴琼.农户亲环境意向的影响因素及其效应分解研究[J].干旱区资源与环境,2017(12):45-49.
[30]OREG S,KATZGERRO T.Predicting proenvironmental behavior cross-nationally:values,the theory of planned behavior,and value-belief-norm theory[J].Environment and behavior,2006,38(4):462-483.
[31]HAN H.Travelers'pro-environmental behavior in a green lodging context:converging value-belief-norm theory and the theory of planned behavior[J].Tourism management,2015(47):164-177.
[32]吴雪莲,张俊飚,丰军辉.农户作物秸秆市场流通的参与意愿及其影响因素[J].干旱区资源与环境,2017(2):79-84.
[33]NORDLUND A M,GARVILL J.Value structures behind pro-environmental behavior[J].Environment and behavior,2002,34(6):740-756.
[34]寇平君,卢凤君,沈泽江.构建我国农产品市场流通模式的战略性思考[J].农业经济问题,2002,23(8):13-17.
[35]张晓杰,靳慧蓉,娄成武.规范激活理论:公众环保行为的有效预测模型[J].东北大学学报(社会科学版),2016,18(6):610-615.
[36]KOTCHEN M J,REILING S D.Environmental attitudes,motivations,and contingent valuation of nonuse values:a case study involving endangered species[J].Ecological economics,2000,32(1):93-107.
[37]TAYLOR S,TODD P.An integrated model of waste management behavior:a test of household recycling and composting intentions[J].Environment and behavior,1995,27(5):603-630.
[38]ARMITAGE C J,CONNER M T.Efficacy of the theory of planned behaviour:a meta-analytical review[J].British journal of social psychology,2001(40):471-499.
[39]AJZEN I,FISHBEIN M.Understanding attitudes and predicting social behavior[M].New Jersey:Prentice-Hall,1980.
[40]AJZEN I.Attitudes personality,and behavior[M].Maidenhead:Open university press,1988.
[41]STERN P C,DIETZ T,GUAGNANO G A.The new ecological paradigm in social-psychological context[J].Environment and behavior,1995,27(6):723-743.
[42]STERN P C.Information,incentives,and pro-environmental consumer behavior[J].Journal of consumer policy,1999,22(4):461-478.
[43]黄俊英.多变量分析[M].中国台北:中国经济企业研究所,1995:132-144.
[44]张连刚.基于多群组结构方程模型视角的绿色购买行为影响因素分析——来自东部、中部、西部的数据[J].中国农村经济,2010(2):44-56.
[45]曹慧,赵凯.代际差异视角下粮农保护性耕作投入意愿的影响因素分析[J].西北农林科技大学学报(社会科学版),2018,18(1):115-123.
[46]高佳,宋戈.产权认知及外部环境对农户土地流转行为影响模型分析[J].农业工程学报,2017,33(5):248-256.
© 2004-2018 中国地质图书馆版权所有 京ICP备05064691号 京公网安备11010802017129号 地址：北京市海淀区学院路29号 邮编：100083 电话：办公室：(+86 10)66554848；文献借阅、咨询服务、科技查新：66554700 |