群众感知视角下警务微博品牌价值对警察网络形象的影响分析——兼论警民关系的作用机制
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摘要
文章基于理论界定和逻辑推理提出了群众感知视角下警务微博品牌价值、警民关系以及警察网络形象三者之间作用关系的理论模型。利用多元回归对529个有效调研样本进行实证分析后,得到如下研究结论:其一,群众感知视角下的警务微博品牌价值对警察网络形象具有正向影响。其二,警民关系对警务微博品牌感性心理价值与警察网络形象之间的作用关系具有中介效应。其三,警民关系对警务微博品牌理性认知价值与警察网络形象之间的作用关系具有调节效应。此外,本研究对丰富品牌理论在警务实践中的应用具有一定贡献和启发。
Introduced in the thesis is a theoretical model of the interaction among the brand value of police microblog accounts,relationship between police and the public and online police images in the perspective of perception by the mass,which is based on theoretical definitions and logical reasoning. Conclusions are drawn with multiple regression based on empirical analysis of 529 valid research samples. First,brand value of police microblog accounts in the perspective of perception by the mass has positive influences on online police images. Second,relationship between police and the public works as a media for the interaction between psychological sensitivity value of police microblog accounts and online police images. Third,the interaction above is subject to the adjusting function of relationship between police and the public. Additionally,the research contributes to illuminate the enriched application of brand theory in policing work to a certain extent.
Introduced in the thesis is a theoretical model of the interaction among the brand value of police microblog accounts,relationship between police and the public and online police images in the perspective of perception by the mass,which is based on theoretical definitions and logical reasoning. Conclusions are drawn with multiple regression based on empirical analysis of 529 valid research samples. First,brand value of police microblog accounts in the perspective of perception by the mass has positive influences on online police images. Second,relationship between police and the public works as a media for the interaction between psychological sensitivity value of police microblog accounts and online police images. Third,the interaction above is subject to the adjusting function of relationship between police and the public. Additionally,the research contributes to illuminate the enriched application of brand theory in policing work to a certain extent.
引文
[1]Hampton,K.,Sessions,L.G.,Rainie,L.,&Purcell,K.Social networking sites and our lives.Pew Internet and American Life Project.Washington DC:Pew Research Center,2011.
[2]Smith,A.Government online.Pew Research Center.Retrieved May 31,2010 from.http://www.pewinternet.org//media//Files/Reports/2010/PIP_Government_Online_2010.pdf
[3]Kaplan,A.M.,&Haenlein,M.Users of the world,unite!The challenges and opportunities of social media.Business Horizons,2010.
[4]Bertot,J.C.,Jaeger,P.T.,&Grimes,J.M.Promoting transparency and accountability through ICTs,social media,and collaborative e-government.Transforming Government:People,Process and Policy,2012,6(1).
[5]Mergel,I.Social media adoption and resulting tactics in the U.S.federal government.Government Information Quarterly,2013,30(2).
[6]毛宇锋.微博背景下应对社会突发事件的路径选择[J].山东师范大学学报(社会科学版),2014,(4).
[7]蔡蓉英.警察网络形象建设研究[J].中国人民公安大学学报(社会科学版),2009,(4).
[8]王晓灵.品牌价值的结构、影响因素及评价指标体系研究[J].现代管理科学,2010,(11).
[9]宋国栋,邓黎黎.品牌认知价值来源及构成探析[J].现代商贸工业,2011,23(4).
[10]谌飞龙.考虑品牌延伸“强化——稀释”效应的品牌价值计量模型与实证研究[J].财贸经济,2011,(7).
[11]唐玉生,曲立中,孙安龙.品牌价值构成因素的实证研究[J].商业研究,2013,(9).
[12]梁慧稳.服务型公安形象建设中的信息级联效应[J].中国人民公安大学学报(社会科学版),2013,(6).
[13]夏德才,蔡奕奕.新时期警民关系研究[J].公安研究,2009,(4).
[14]李敏蓉,张明,佟志伟.和谐警民关系评价指标体系研究[J].北京人民警察学院学报,2011,(3).
[15]Hair,J.F.Jr.,Anderson,R.E.,Tatham,R.L.,&Black,W.C.Multivariate data analysis(5th ed.)[M].New Jersey:Prentice Hall,1998.
[16]周浩,龙立荣.共同方法偏差的统计检验与控制方法[J].心理科学进展,2004,(6).
(1)推特:英文“Twitter”,与中国微博功能类似;脸书:英文“Facebook”,与中国“人人网”类似。
(1)出自中国公安部:http://www.mps.gov.cn/n16/n1237/n1342/n803680/4132868.html.
(2)出自中国公安部:http://www.mps.gov.cn/n16/n1237/n1342/n803680/4132868.html.
(3)出自中国公安部:http://www.mps.gov.cn/n16/n1237/n1342/n803680/4167500.html.
(1)信息级联效应主要是解释公众“随大流”现象和社会环境中的模仿现象的一个术语。
(1)本研究均采用Likert 7点量表对问项进行测量。
(1)考虑到农村地区可能互联网普及率较低,故仅是选择城市群众发放。
[2]Smith,A.Government online.Pew Research Center.Retrieved May 31,2010 from.http://www.pewinternet.org//media//Files/Reports/2010/PIP_Government_Online_2010.pdf
[3]Kaplan,A.M.,&Haenlein,M.Users of the world,unite!The challenges and opportunities of social media.Business Horizons,2010.
[4]Bertot,J.C.,Jaeger,P.T.,&Grimes,J.M.Promoting transparency and accountability through ICTs,social media,and collaborative e-government.Transforming Government:People,Process and Policy,2012,6(1).
[5]Mergel,I.Social media adoption and resulting tactics in the U.S.federal government.Government Information Quarterly,2013,30(2).
[6]毛宇锋.微博背景下应对社会突发事件的路径选择[J].山东师范大学学报(社会科学版),2014,(4).
[7]蔡蓉英.警察网络形象建设研究[J].中国人民公安大学学报(社会科学版),2009,(4).
[8]王晓灵.品牌价值的结构、影响因素及评价指标体系研究[J].现代管理科学,2010,(11).
[9]宋国栋,邓黎黎.品牌认知价值来源及构成探析[J].现代商贸工业,2011,23(4).
[10]谌飞龙.考虑品牌延伸“强化——稀释”效应的品牌价值计量模型与实证研究[J].财贸经济,2011,(7).
[11]唐玉生,曲立中,孙安龙.品牌价值构成因素的实证研究[J].商业研究,2013,(9).
[12]梁慧稳.服务型公安形象建设中的信息级联效应[J].中国人民公安大学学报(社会科学版),2013,(6).
[13]夏德才,蔡奕奕.新时期警民关系研究[J].公安研究,2009,(4).
[14]李敏蓉,张明,佟志伟.和谐警民关系评价指标体系研究[J].北京人民警察学院学报,2011,(3).
[15]Hair,J.F.Jr.,Anderson,R.E.,Tatham,R.L.,&Black,W.C.Multivariate data analysis(5th ed.)[M].New Jersey:Prentice Hall,1998.
[16]周浩,龙立荣.共同方法偏差的统计检验与控制方法[J].心理科学进展,2004,(6).
(1)推特:英文“Twitter”,与中国微博功能类似;脸书:英文“Facebook”,与中国“人人网”类似。
(1)出自中国公安部:http://www.mps.gov.cn/n16/n1237/n1342/n803680/4132868.html.
(2)出自中国公安部:http://www.mps.gov.cn/n16/n1237/n1342/n803680/4132868.html.
(3)出自中国公安部:http://www.mps.gov.cn/n16/n1237/n1342/n803680/4167500.html.
(1)信息级联效应主要是解释公众“随大流”现象和社会环境中的模仿现象的一个术语。
(1)本研究均采用Likert 7点量表对问项进行测量。
(1)考虑到农村地区可能互联网普及率较低,故仅是选择城市群众发放。