资源禀赋与文化认同:区域体育文化产业的可持续发展研究——基于安徽体育产业发展的思考
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摘要
对于区域体育文化产业而言,依托资源禀赋实现体育文化认同,进而服务于文化自信和体育强国发展战略是新时代赋予的历史使命。本文以个案研究的方式对区域体育产业的发展进行分析,认为:体育文化产业的发展是延续文化生命,实现文化自信的时代需求;以区域地理环境和文化资源为导向,实现体育文化产业化是体育发展的必然趋势。地域文化符号与体育文化认同不足是影响区域体育文化产业发展关键,具体表现为:体育产业文化符号表征的信息不强,民众对体育文化的认知有待进一步加强;民众的思维观念、健身消费意识和制度设计制约了地域文化符号的创新和构建;资本推动不足、人才缺失以及品牌影响力不足制约了地域体育文化符号的营造。研究进一步认为:地理资源集聚与文化认同是体育文化产业可持续发展的战略选择,具体表现为处理好历史与人和人与人的关系,营造整体、内生综合的发展机制;紧密围绕制度创新形成文化和地理资源集聚,促进体育文化产业科学可持续发展;构建多元一体的创意操作机制,营造体育与多元产业融合发展的态势是区域体育文化产业发展的不竭之力。
For the regional sports culture industry, relying on resource endowment to achieve sports culture identity, and then serving cultural self-confidence and sports power development strategy is the historical mission given by the new era. This paper analyses the development of regional sports industry in the way of case study, believes that development of sports culture industry is the requirement of the times for continuing cultural life and realizing cultural self-confidence; oriented by regional geographical environment and cultural resources, realizing the industrialization of sports culture is the inevitable trend of sports development. Insufficient identification of regional cultural symbols and sports culture is the key to the development of regional sports culture industry, the specific performance is: the information of the symbolic representation of the sports industry culture is not strong, people's awareness of sports culture needs to be further strengthened; The people's thinking, fitness consumption and institutional design constrain the innovation and construction of regional cultural symbols; Lack of capital, talent and brand influence restrict the construction of regional sports cultural symbols. The study further believes that: geographic resource agglomeration and cultural identity are the strategic choices for the sustainable development of sports culture industry, which specific performance to handle the relationship between history and people and people, and to create a comprehensive and endogenous comprehensive development mechanism; Closely integrate institutional innovation to form agglomeration of cultural and geographic resources, and promote the sustainable development of the sports culture industry; Construct pluralistic integration creative operating mechanism, creating a situation of the integration of sports and multi-industry development is an inexhaustible power for the development of regional sports culture industry.
For the regional sports culture industry, relying on resource endowment to achieve sports culture identity, and then serving cultural self-confidence and sports power development strategy is the historical mission given by the new era. This paper analyses the development of regional sports industry in the way of case study, believes that development of sports culture industry is the requirement of the times for continuing cultural life and realizing cultural self-confidence; oriented by regional geographical environment and cultural resources, realizing the industrialization of sports culture is the inevitable trend of sports development. Insufficient identification of regional cultural symbols and sports culture is the key to the development of regional sports culture industry, the specific performance is: the information of the symbolic representation of the sports industry culture is not strong, people's awareness of sports culture needs to be further strengthened; The people's thinking, fitness consumption and institutional design constrain the innovation and construction of regional cultural symbols; Lack of capital, talent and brand influence restrict the construction of regional sports cultural symbols. The study further believes that: geographic resource agglomeration and cultural identity are the strategic choices for the sustainable development of sports culture industry, which specific performance to handle the relationship between history and people and people, and to create a comprehensive and endogenous comprehensive development mechanism; Closely integrate institutional innovation to form agglomeration of cultural and geographic resources, and promote the sustainable development of the sports culture industry; Construct pluralistic integration creative operating mechanism, creating a situation of the integration of sports and multi-industry development is an inexhaustible power for the development of regional sports culture industry.
引文
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[13] 中华人民共和国民政部.行业协会商会与行政机关脱钩联合工作组关于公布2015年全国性行业协会商会脱钩试点名单的通知[EB/OL].http://mjzx.mca.gov.cn/article/tzgg/201511/20151100877483.shtml.
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[15] 张金桥,王健.论体育产业与文化产业的融合发展[J].上海体育学院学报,2012,36(05):41-44+76.
[16] 国家统计局.2018年国民经济和社会发展统计公报[Z].2019-02-28.
[17] 陈飞飞.体育文化产业中存在的问题及对策研究[J].沈阳体育学院学报,2007(01):23-25.
[18] 颜小燕.“互联网+”促进体育产业创新驱动发展及其策略[J].体育与科学,2017,38(6):67-72.
[2] 国家统计局.2017年全国体育产业总规模与增加值数据公告[EB/OL].http://tyj.guizhou.gov.cn/gzty/tycy/cyzx/201902/t20190221_3759669.html.
[3] 中国产业信息网.中国体育产业发展情况分析[EB/OL].http://www.chyxx.com/industry/201801/603685.html.
[4] 国家体育总局.安徽出台实施意见四大亮点力推产业发展[EB/OL].http://www.sport.gov.cn/n319/n4836/c573710/content.html.
[5] 安徽省人民政府办公厅.安徽省人民政府办公厅关于加快发展体育产业的实施意见[EB/OL].2011-9.
[6] 李阳,夏成木.对我国体育文化产业的学理审视及其策略探析[J].山东体育学院学报,2009,25(07):17-20.
[7] 董晓欢.我国体育文化产业问题研究[D].西安:西安建筑科技大学,2009.
[8] 易剑东.中国体育产业的现状、机遇与挑战[J].武汉体育学院学报,2016,50(7):6-7.
[9] 潘丽英,杨涛.体育文化品牌定位评价指标体系研究[J].武汉体育学院学报,2013,47(5):41-45.
[10] 袁金宝.论中国体育文化产业发展的时代优势及其发展策略[J].首都体育学院学报,2009,21(4):391-394.
[11] 黄海燕.我国体育产业新阶段特征及发展趋势[J].体育学研究,2018,1(1):13-20.
[12] 王智慧.体育强国战略背景下体育文化实力的维度解析与提升路径研究[J].体育与科学,2011,32(04):28-34.
[13] 中华人民共和国民政部.行业协会商会与行政机关脱钩联合工作组关于公布2015年全国性行业协会商会脱钩试点名单的通知[EB/OL].http://mjzx.mca.gov.cn/article/tzgg/201511/20151100877483.shtml.
[14] 尹维增,张德利,等.体育公共服务的非政府组织供给[J].武汉体育学院学报,2013,47(10):18-22.
[15] 张金桥,王健.论体育产业与文化产业的融合发展[J].上海体育学院学报,2012,36(05):41-44+76.
[16] 国家统计局.2018年国民经济和社会发展统计公报[Z].2019-02-28.
[17] 陈飞飞.体育文化产业中存在的问题及对策研究[J].沈阳体育学院学报,2007(01):23-25.
[18] 颜小燕.“互联网+”促进体育产业创新驱动发展及其策略[J].体育与科学,2017,38(6):67-72.