众包社区创意领地行为影响机制研究
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摘要
在共享经济对社会资源重新分配的背景下,现有研究较多从技术嵌入、平台监管、社会网络等客观方面揭示众包社区创意领地行为的产生机制,文章则聚焦创意资源供给者的主观方面因素,探究社会价值取向、内群体认同对创意领地行为的影响以及网络面子意识在以上关系中的调节作用。研究结果表明:(1)众包社区成员的社会价值取向对其创意领地行为具有重要影响,其中亲自我创客比亲社会创客更可能实施创意领地行为;(2)社会价值取向通过内群体认同对创意领地行为产生影响;(3)网络面子意识不仅调节社会价值取向与内群体认同的直接关系,而且进一步调节社会价值取向通过内群体认同与创意领地行为的间接关系;(4)与网络面子意识较低的亲自我者相比,网络面子意识较高的亲自我者实施创意领地行为的倾向得到了显著改善,甚至转而进行创意分享和贡献,而网络面子意识对亲社会者的创意领地行为的影响效果却并不显著。
In the context of social resource redistribution by shared economy,the existing literature focuses on technology embeddedness,platform supervision,social network and other objective aspects to reveal the generating mechanism of creative territory behavior in crowdsourcing communities.This study focuses on the subjective factors of creative resource providers to explore the influence of social value orientation,internal group identity on creative territory behavior and the moderating role of online face consciousness in the above relationships.The results show that:(1) the social value orientation of crowdsourcing community members has an important impact on their creative territorial behavior,among which pro-self makers are more likely to implement creative territorial behavior than pro-social ones;(2) social value orientation influences creative territorial behavior through internal group identity;(3) online face consciousness not only regulates the direct relationship between social value orientation and internal group identity,and further adjusts the indirect relationship between social value orientation and creative territorial behavior through internal group identity;(4) compared with the pro-self makers with lower online face consciousness,the pro-self ones with higher online face consciousness have significantly improved their tendency to implement creative territorial behavior,and even turned to creative sharing and contribution.For the pro-social makers,the effect of social value orientation on their creative territorial behaviors becomes insignificant.
In the context of social resource redistribution by shared economy,the existing literature focuses on technology embeddedness,platform supervision,social network and other objective aspects to reveal the generating mechanism of creative territory behavior in crowdsourcing communities.This study focuses on the subjective factors of creative resource providers to explore the influence of social value orientation,internal group identity on creative territory behavior and the moderating role of online face consciousness in the above relationships.The results show that:(1) the social value orientation of crowdsourcing community members has an important impact on their creative territorial behavior,among which pro-self makers are more likely to implement creative territorial behavior than pro-social ones;(2) social value orientation influences creative territorial behavior through internal group identity;(3) online face consciousness not only regulates the direct relationship between social value orientation and internal group identity,and further adjusts the indirect relationship between social value orientation and creative territorial behavior through internal group identity;(4) compared with the pro-self makers with lower online face consciousness,the pro-self ones with higher online face consciousness have significantly improved their tendency to implement creative territorial behavior,and even turned to creative sharing and contribution.For the pro-social makers,the effect of social value orientation on their creative territorial behaviors becomes insignificant.
引文
[1]李燕萍,陈武,陈建安.创客导向型平台组织的生态网络要素及能力生成研究[J].经济管理,2017(6):103-117.
[2]PENG H. Why and when do people hide knowledge?[J]. Journal of Knowledge Management,2013,17(3):398-415.
[3]梁晓蓓,江江.众包接包者参与意愿影响因素研究:基于不可观测异质性的接包者类别探索[J].商业经济与管理,2018(11):17-28.
[4]单丽娟,姜鑫,杨皎平.关系嵌入视角下众包社区知识共享机理研究[J].渤海大学学报,2017(1):69-76.
[5]霍伟伟,罗瑾琏,李鲜苗,等.好创意为何易“夭折”:创意领地视角的多层次研究[J].科学学与科学技术管理,2018(9):165-174.
[6]BROWN G. Claiming a corner at work:measuring employee territoriality in their workplace[J].Journal of Environmental Psychology,2009,29(1):44-52.
[7]刘军,陈星汶,肖宁,等.当协作要求遇上“山头主义”:领地行为与任务相依性对团队绩效的影响研究[J].华南师范大学学报(社会科学版),2016(5):99-109.
[8]CONNELLY C E,ZWEIG D,WEBSTER J,et al. Knowledge hiding in organizations[J]. Journal of Organizational Behavior,2012,33(1):64-88.
[9]MARTIN C J. The sharing economy:a pathway to sustainability or a nightmarish form of neoliberal capitalism?[J]. Ecological Economics,2016,12(1):149-159.
[10]GREENWOOD B N,WATTAL S. Show me the way to go home:an empirical investigation of ride sharing and alcohol related motor vehicle homicide[J]. Social Science Electronic Publishing,2016,21(10):136-149.
[11]杨学成,涂科.出行共享中的用户价值共创机理———基于优步的案例研究[J].管理世界,2017(8):154-169.
[12]程絮森,朱润格,傅诗轩.中国情境下互联网约租车发展模式探究[J].中国软科学,2015(10):36-46.
[13]BOTSMAN R,CAPELIN L. Airbnb:building a revolutionary travel company[R]. Oxford:University of Oxford,2016:1-21.
[14]夏德,王林.基于网络社区的开放式创新模式研究———一种NPD资源嵌入方式探讨[J].开发研究,2014(1):154-156.
[15]刘海鑫,刘人境.企业虚拟社区个体知识贡献行为影响因素研究[J].科研管理,2014(6):121-128.
[16]OLDHAM G R,DA SILVA N. The impact of digital technology on the generation and implementation of creative ideas in the workplace[J]. Computers in Human Behavior,2015,42(1):5-11.
[17]刘玉国,王晓丹,尹苗苗,等.互联网嵌入对创业团队资源获取行为的影响研究———创业学习的中介作用[J].科学学研究,2016(6):916-922.
[18]施卓敏,吴路芳,邝灶英.面子意识如何逆转自私行为?———社会价值取向对生态消费的影响[J].营销科学学报,2014(2):59-81.
[19]VAN LANGE P A. The pursuit of joint outcomes and equality in outcomes:an integrative model of social value orientation[J].Journal of Personality and Social Psychology,1999,77(2):337-349.
[20]STOUTEN J,DE CREMER D,VAN DIJK E. Violating equality in social dilemmas:emotional and retributive reactions as a function of trust,attribution and honesty[J]. Personality and Social Psychology Bulletin,2006,32(7):894-906.
[21]BROWN G,LAWRENCE T B,ROBINSON S L. Territoriality in organizations[J]. Academy of Management Review,2005,30(3):577-594.
[22]BROWN G,ROBINSON S L. The dysfunction of territoriality in organizations[J]. Prenatal Diagnosis,2010,12(7):587-593.
[23]PAHL S,HARRIS P R,TODD H A,et al. Comparative optimism for environment risks[J]. Journal of Environment Psychology,2005,25(1):1-11.
[24]OZANNE L K. A child's right to play:the social construction of civic virtues in toy libraries[J]. Journal of Public Policy&Marketing,2011,30(2):263-276.
[25]HABIBI M R,KIM A,LAROCHE M. From sharing to exchange:an extended framework of dual modes of collaborative nonownership consumption[J]. Journal of the Association for Consumer Research,2016(1):277-294.
[26]COHEN B D,KIETZMANN J. Ride on! Mobility business models for the sharing economy[J]. Social Science Electronic Publishing,2014,27(3):279-296.
[27]LAMBERTON C P. Collaborative consumption:a goal-based framework[J]. Current Opinion in Psychology,2016,10(8):55-59.
[28]BASS B M. Leadership and performance beyond expectations[M]. London:Macmillan,1985:191.
[29]LEACH C W,VAN ZOMEREN M,ZEBEL S, et al. Group-level self-definition and self-investment:a hierarchical(multicomponent)model of in-group identification[J]. Journal of Personality and Social Psychology,2008,95(1):144-155.
[30]LOUNT JR R B. The impact of positive mood on trust in interpersonal and intergroup interactions[J]. Journal of Personality and Social Psychology,2010,98(3):420-429.
[31]VAN VUGT M. Community identification moderating the impact of financial incentives in a natural social dilemma:water conservation[J]. Personality and social psychology Bulletin,2001,27(11):1440-1449.
[32]王晓川,陈荣秋,江毅.网络品牌社群中的创新行为及其前因与后效研究[J].管理学报,2014(4):577-584.
[33]赵建彬,陶建蓉,景奉杰.在线品牌社群网络关系对创新行为的影响研究[J].软科学,2016(11):136-144.
[34]PARMENTIER G. How to innovate with a brand community[J]. Journal of Engineering and Technology Management,2015,37(9):78-89.
[35]尚永辉,艾时钟,王凤艳.基于社会认知理论的虚拟社区成员知识分享行为实证研究[J].科技进步与对策,2012(7):127-132.
[36]董自泰,于立.个性对社交网站知识共享的影响[J].科学大众(科学教育),2014(1):151-151.
[37]NAMBISAN S,BARON R A. Different roles,different strokes:organizing virtual customer environments to promote two types of customer contributions[J]. Organization Science,2010,21(2):554-572.
[38]叶英平,卢艳秋,肖艳红.基于网络嵌入的知识创新模型建构[J].图书情报工作,2017(7):102-110.
[39]DE CREMER D,VAN DIJK E. Reaction to group success and failure as a function of identification level:a test of the goaltransformation hypothesis in social dilemmas[J]. Journal of Experimental Social Psychology,2002,38(5):435-442.
[40]曼纽尔·卡斯特.网路社会的崛起[M].夏铸九,译.北京:社会科学文献出版社,2001:5.
[41]ORGAN D W,RYAN K. A meta-analytic review of attitudinal and dispositional predictors of organizational citizenship behavior[J]. Personnel Psychology,1995,48(4):775-802.
[42]BAO Y,ZHOU K Z,SU C. Face consciousness and risk aversion:do they affect consumer decision-making?[J]. Psychology Marketing,2003,20(8):733-755.
[43]MICHIKYAN M,SUBRAHMANYAM K,DENNIS J. Can you tell who I am? Neuroticism,extraversion,and online selfpresentation among young adults[J]. Computers in Human Behavior,2014,33(4):179-183.
[44]KOZINETS R V,HEMETSBERGER A,SCHAU H J. The wisdom of consumer crowds collective innovation in the age of networked marketing[J]. Journal of Macromarketing,2008,28(4):339-354.
[45]TSANG K K,NG T K,WANG Y. Ingratiation,renqing,mianzi and attraction:a guanxi perspective[J]. Scientific Journal of Pure and Applied Sciences,2013,2(2):95-105.
[46]LEE Y L,SPARKS B,BUTCHER K. Service encounters and face loss:issues of failures,fairness,and context[J]. International Journal of Hospitality Management,2013,34(9):384-393.
[47]刘学兰,刘鸣.网络学习与人的主体性发展[J].华南师范大学学报(社会科学版),2004(1):128-134.
[48]VAN LANGE P A,RUSBULT C E,DRIGOTAS S M. Willingness to sacrifice in close relationships[J]. Journal of Personality and Social Psychology,1997,72(6):1373-1395.
[49]DE DREU C K,MCCUSKER C. Gain-loss frames and cooperation in two-person social dilemmas:a transformational analysis[J]. Journal of Personality and Social Psychology,1997,72(5):1093-1106.
[50]AVEY J B,AVOLIO B J,CROSSLEY C D,et al. Psychological ownership:theoretical extensions,measurement and relation to work outcomes[J]. Journal of Organizational Behavior,2009,30(2):173-191.
[51]何超,张建琦,刘衡.分享经济:研究评述与未来展望[J].经济管理,2018(1):191-208.
[52]梁萌.知识劳动中的文化资本重塑———以E互联网公司为例[J].社会发展研究,2015(1):64-85.
[53]万元,李永周.基于关系嵌入的创新网络知识共享及协调机制研究[J].科技管理研究,2014(20):160-179.
[54]王姝,殷凤春.网络众包的知识价值化过程与组织相应分析[J].科研管理,2017(9):35-42.
[2]PENG H. Why and when do people hide knowledge?[J]. Journal of Knowledge Management,2013,17(3):398-415.
[3]梁晓蓓,江江.众包接包者参与意愿影响因素研究:基于不可观测异质性的接包者类别探索[J].商业经济与管理,2018(11):17-28.
[4]单丽娟,姜鑫,杨皎平.关系嵌入视角下众包社区知识共享机理研究[J].渤海大学学报,2017(1):69-76.
[5]霍伟伟,罗瑾琏,李鲜苗,等.好创意为何易“夭折”:创意领地视角的多层次研究[J].科学学与科学技术管理,2018(9):165-174.
[6]BROWN G. Claiming a corner at work:measuring employee territoriality in their workplace[J].Journal of Environmental Psychology,2009,29(1):44-52.
[7]刘军,陈星汶,肖宁,等.当协作要求遇上“山头主义”:领地行为与任务相依性对团队绩效的影响研究[J].华南师范大学学报(社会科学版),2016(5):99-109.
[8]CONNELLY C E,ZWEIG D,WEBSTER J,et al. Knowledge hiding in organizations[J]. Journal of Organizational Behavior,2012,33(1):64-88.
[9]MARTIN C J. The sharing economy:a pathway to sustainability or a nightmarish form of neoliberal capitalism?[J]. Ecological Economics,2016,12(1):149-159.
[10]GREENWOOD B N,WATTAL S. Show me the way to go home:an empirical investigation of ride sharing and alcohol related motor vehicle homicide[J]. Social Science Electronic Publishing,2016,21(10):136-149.
[11]杨学成,涂科.出行共享中的用户价值共创机理———基于优步的案例研究[J].管理世界,2017(8):154-169.
[12]程絮森,朱润格,傅诗轩.中国情境下互联网约租车发展模式探究[J].中国软科学,2015(10):36-46.
[13]BOTSMAN R,CAPELIN L. Airbnb:building a revolutionary travel company[R]. Oxford:University of Oxford,2016:1-21.
[14]夏德,王林.基于网络社区的开放式创新模式研究———一种NPD资源嵌入方式探讨[J].开发研究,2014(1):154-156.
[15]刘海鑫,刘人境.企业虚拟社区个体知识贡献行为影响因素研究[J].科研管理,2014(6):121-128.
[16]OLDHAM G R,DA SILVA N. The impact of digital technology on the generation and implementation of creative ideas in the workplace[J]. Computers in Human Behavior,2015,42(1):5-11.
[17]刘玉国,王晓丹,尹苗苗,等.互联网嵌入对创业团队资源获取行为的影响研究———创业学习的中介作用[J].科学学研究,2016(6):916-922.
[18]施卓敏,吴路芳,邝灶英.面子意识如何逆转自私行为?———社会价值取向对生态消费的影响[J].营销科学学报,2014(2):59-81.
[19]VAN LANGE P A. The pursuit of joint outcomes and equality in outcomes:an integrative model of social value orientation[J].Journal of Personality and Social Psychology,1999,77(2):337-349.
[20]STOUTEN J,DE CREMER D,VAN DIJK E. Violating equality in social dilemmas:emotional and retributive reactions as a function of trust,attribution and honesty[J]. Personality and Social Psychology Bulletin,2006,32(7):894-906.
[21]BROWN G,LAWRENCE T B,ROBINSON S L. Territoriality in organizations[J]. Academy of Management Review,2005,30(3):577-594.
[22]BROWN G,ROBINSON S L. The dysfunction of territoriality in organizations[J]. Prenatal Diagnosis,2010,12(7):587-593.
[23]PAHL S,HARRIS P R,TODD H A,et al. Comparative optimism for environment risks[J]. Journal of Environment Psychology,2005,25(1):1-11.
[24]OZANNE L K. A child's right to play:the social construction of civic virtues in toy libraries[J]. Journal of Public Policy&Marketing,2011,30(2):263-276.
[25]HABIBI M R,KIM A,LAROCHE M. From sharing to exchange:an extended framework of dual modes of collaborative nonownership consumption[J]. Journal of the Association for Consumer Research,2016(1):277-294.
[26]COHEN B D,KIETZMANN J. Ride on! Mobility business models for the sharing economy[J]. Social Science Electronic Publishing,2014,27(3):279-296.
[27]LAMBERTON C P. Collaborative consumption:a goal-based framework[J]. Current Opinion in Psychology,2016,10(8):55-59.
[28]BASS B M. Leadership and performance beyond expectations[M]. London:Macmillan,1985:191.
[29]LEACH C W,VAN ZOMEREN M,ZEBEL S, et al. Group-level self-definition and self-investment:a hierarchical(multicomponent)model of in-group identification[J]. Journal of Personality and Social Psychology,2008,95(1):144-155.
[30]LOUNT JR R B. The impact of positive mood on trust in interpersonal and intergroup interactions[J]. Journal of Personality and Social Psychology,2010,98(3):420-429.
[31]VAN VUGT M. Community identification moderating the impact of financial incentives in a natural social dilemma:water conservation[J]. Personality and social psychology Bulletin,2001,27(11):1440-1449.
[32]王晓川,陈荣秋,江毅.网络品牌社群中的创新行为及其前因与后效研究[J].管理学报,2014(4):577-584.
[33]赵建彬,陶建蓉,景奉杰.在线品牌社群网络关系对创新行为的影响研究[J].软科学,2016(11):136-144.
[34]PARMENTIER G. How to innovate with a brand community[J]. Journal of Engineering and Technology Management,2015,37(9):78-89.
[35]尚永辉,艾时钟,王凤艳.基于社会认知理论的虚拟社区成员知识分享行为实证研究[J].科技进步与对策,2012(7):127-132.
[36]董自泰,于立.个性对社交网站知识共享的影响[J].科学大众(科学教育),2014(1):151-151.
[37]NAMBISAN S,BARON R A. Different roles,different strokes:organizing virtual customer environments to promote two types of customer contributions[J]. Organization Science,2010,21(2):554-572.
[38]叶英平,卢艳秋,肖艳红.基于网络嵌入的知识创新模型建构[J].图书情报工作,2017(7):102-110.
[39]DE CREMER D,VAN DIJK E. Reaction to group success and failure as a function of identification level:a test of the goaltransformation hypothesis in social dilemmas[J]. Journal of Experimental Social Psychology,2002,38(5):435-442.
[40]曼纽尔·卡斯特.网路社会的崛起[M].夏铸九,译.北京:社会科学文献出版社,2001:5.
[41]ORGAN D W,RYAN K. A meta-analytic review of attitudinal and dispositional predictors of organizational citizenship behavior[J]. Personnel Psychology,1995,48(4):775-802.
[42]BAO Y,ZHOU K Z,SU C. Face consciousness and risk aversion:do they affect consumer decision-making?[J]. Psychology Marketing,2003,20(8):733-755.
[43]MICHIKYAN M,SUBRAHMANYAM K,DENNIS J. Can you tell who I am? Neuroticism,extraversion,and online selfpresentation among young adults[J]. Computers in Human Behavior,2014,33(4):179-183.
[44]KOZINETS R V,HEMETSBERGER A,SCHAU H J. The wisdom of consumer crowds collective innovation in the age of networked marketing[J]. Journal of Macromarketing,2008,28(4):339-354.
[45]TSANG K K,NG T K,WANG Y. Ingratiation,renqing,mianzi and attraction:a guanxi perspective[J]. Scientific Journal of Pure and Applied Sciences,2013,2(2):95-105.
[46]LEE Y L,SPARKS B,BUTCHER K. Service encounters and face loss:issues of failures,fairness,and context[J]. International Journal of Hospitality Management,2013,34(9):384-393.
[47]刘学兰,刘鸣.网络学习与人的主体性发展[J].华南师范大学学报(社会科学版),2004(1):128-134.
[48]VAN LANGE P A,RUSBULT C E,DRIGOTAS S M. Willingness to sacrifice in close relationships[J]. Journal of Personality and Social Psychology,1997,72(6):1373-1395.
[49]DE DREU C K,MCCUSKER C. Gain-loss frames and cooperation in two-person social dilemmas:a transformational analysis[J]. Journal of Personality and Social Psychology,1997,72(5):1093-1106.
[50]AVEY J B,AVOLIO B J,CROSSLEY C D,et al. Psychological ownership:theoretical extensions,measurement and relation to work outcomes[J]. Journal of Organizational Behavior,2009,30(2):173-191.
[51]何超,张建琦,刘衡.分享经济:研究评述与未来展望[J].经济管理,2018(1):191-208.
[52]梁萌.知识劳动中的文化资本重塑———以E互联网公司为例[J].社会发展研究,2015(1):64-85.
[53]万元,李永周.基于关系嵌入的创新网络知识共享及协调机制研究[J].科技管理研究,2014(20):160-179.
[54]王姝,殷凤春.网络众包的知识价值化过程与组织相应分析[J].科研管理,2017(9):35-42.