我国企业社会责任战略管理的风险研究——基于战略性企业社会责任演变历程的分析
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摘要
文章沿着企业发展的时间脉络,对企业战略性社会责任的演变历程进行了研究,发现了中国企业尚处在"战略进攻"的关键阶段。通过对企业社会责任相关理论的对比分析,总结出中国企业实施社会责任战略时,应该遵循的平衡性原则和流程化原则,为企业社会责任实践提供了理论指导。采用理论与现实相结合的方法,指出了中国企业实施战略性社会责任时存在的自欺欺人、舍本逐末、不自量力、一知半解等风险点,提出了组建保障社会责任与核心业务协同作用的部门、利用新媒体实现企业与利益相关者的沟通交流、制定奖惩办法促进员工积极参与社会责任战略、聘任高级经理人科学实施企业社会责任战略等政策建议,以期实现企业社会责任与企业战略管理的融合发展。
Along the time line of enterprise development, the evolution of strategic corporate social responsibility is studied, and the phenomenon is found that Chinese enterprises are still at the critical stage of "strategic attack". Based on the comparative analysis of the related theories of corporate social responsibility, the balance principle and process principle are summarized that should be followed,when Chinese enterprises implement social responsibility strategy, which provides the theoretical guidance for corporate social responsibility practice. By a method of combination of theory and reality, some phenomenon is pointed out, including the risks of self-deception,dwell on side issues, ?overrate one' s own abilities and half-understanding in the implementation of strategic social responsibilities by Chinese enterprises. Policy suggestions are put forward, such as setting up departments to ensure synergy between social responsibility and core business, using new media to achieve communication between enterprises and stakeholders, formulating incentives and disincentives to promote employees' active participation in social responsibility strategies, and appointing senior managers to implement corporate social responsibility strategies in a scientific manner, in order to achieve the integration development of corporate social responsibility and corporate strategic management.
Along the time line of enterprise development, the evolution of strategic corporate social responsibility is studied, and the phenomenon is found that Chinese enterprises are still at the critical stage of "strategic attack". Based on the comparative analysis of the related theories of corporate social responsibility, the balance principle and process principle are summarized that should be followed,when Chinese enterprises implement social responsibility strategy, which provides the theoretical guidance for corporate social responsibility practice. By a method of combination of theory and reality, some phenomenon is pointed out, including the risks of self-deception,dwell on side issues, ?overrate one' s own abilities and half-understanding in the implementation of strategic social responsibilities by Chinese enterprises. Policy suggestions are put forward, such as setting up departments to ensure synergy between social responsibility and core business, using new media to achieve communication between enterprises and stakeholders, formulating incentives and disincentives to promote employees' active participation in social responsibility strategies, and appointing senior managers to implement corporate social responsibility strategies in a scientific manner, in order to achieve the integration development of corporate social responsibility and corporate strategic management.
引文
[1]米尔顿·弗里德曼,张瑞玉(译).资本主义与自由[M].北京:商务印书馆,2009.
[2] Burke,L.,Logsdon,J.M.. How Corporate Social Responsibility Pays Off[J]. Long Range Planning,1996,29(4):495-502.
[2] Burke,L.,Logsdon,J.M.. How Corporate Social Responsibility Pays Off[J]. Long Range Planning,1996,29(4):495-502.
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