The effects of an undisclosed regular price and a positive leadtime in a presale mechanism
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- 作者：Wanxia Meia ; Li Dub ; Baozhuang Niuc ; Jincheng Wangb ; Jiejian Feng ; d ; fengjiejian@yahoo.ca" class="auth_mail" title="E-mail the corresponding author
- 关键词：Risk managment ; Leadtime ; Presale ; Price ; Information
- 刊名：European Journal of Operational Research
- 出版年：2016
- 出版时间：1 May 2016
- 年：2016
- 卷：250
- 期：3
- 页码：1013-1025
- 全文大小：518 K
文摘
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The positive leadtime can have significant effects on the manufacturer’s policy, and customer behaviors in the presale
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The optimal discount rate should be over 50 percent
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The manufacturer can benefit from the price mechanism